How might a hospital's marketing strategies (targeting more "profitable" patients) affect that "target market's" medical decisions, i.e. would you choose a hospital if you knew its managers wanted you to choose it to treat YOUR CHILD, because you were fully insured and able to pay fees, thereby increasing profits?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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How might a hospital's marketing strategies (targeting more "profitable" patients) affect that "target market's" medical decisions, i.e. would you choose a hospital if you knew its managers wanted you to choose it to treat YOUR CHILD, because you were fully insured and able to pay fees, thereby increasing profits?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing