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Course Name: Advertising (Marketing)
Write a concise answer between 140 to 150 words for each question.
13. How the message channel is the path through which the message moves from source to receiver.
14. In the marketing communication process, competing advertising messages create noise, How?
15. What is strategy implementation? What questions must strategy makers consider to begin the implementation
process?
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- 1) How do your proposed changes match up with the customer needs and wants? Explain. 2) how can you improve the matchup between your ad, your product design, and the customer needs and wants?a) Mr. Karl Lipton is the marketing communications coordinator for a major electronics manufacturer. He is assigned with charting out a marketing communications strategy for a new range of mobile phones developed by his company. Describe Mr. Lipton’s communications strategy over the course of the mobile phones' life cycle? b) After implementing the marketing communications plan, the communications coordinator must measure its impact. Briefly describe the recommended approaches to measuring the results of a marketing communications strategy.4. Target marketing allows a firm to: Oa Select attractive market opportunities that are in line with its capabilities O b. Divide the market into clusters of consumers who share similar needs O. Create a distinctive image in the minds of consumers O d. Develop effective marketing mix strategies 17. A 10% annual increase in sales, remaining the market share leader, and obtaining a 7% growth in new customers examples of typical Oa Strategic intent O b. Marketing objectives O. Vision statements O d. Pasition statements
- Directions: Presented in the word pool are relationship marketing terms. Write the best term that describes the given expressions. Tell whetther they are SOCIAL MEDIA, CONTENT MARKETING, CUSTOMER SERVICE, E-MAIL MARKETING AND RELATIONSHIP MARKETING. 4. Contains products information. 5. Building strong bond with customer. _6. Provides digital newsletter. 7. Uses platforms such as twitter. 8. Direct communication to customer. 9. Meeting all customers' needs. 10. Products specifications.- The report should reflect the current external and internal marketing environment and propose a relationship marketing plan. - The report should cover two main areas: First, current situation analysis: this analysis is a useful technique for understanding the company’s strengths and weaknesses, and for identifying both the opportunities open to it and the threats it faces. The purpose of this section is to answer a number of questions such as: How can you (i.e., the company you have chosen) use your strengths to take advantage of your biggest opportunities? How can you use your strengths to overcome your biggest threats? What can you do to reduce or eliminate your weaknesses to make the most of the opportunities available? How can you minimize your weaknesses, so that you are better positioned to overcome your threats? When performing this analysis, the most careful attention should be paid to the main issues and considerations that affect your relationship marketing strategy.…Please review the following advertising images and answer the following questions 6.1. What type of adverting appeal the image relates to. After identifying it give their proper definitions.6.2. Give reasons why you think the advertising appeal is what you think it is6.3. What messages the images are communicating?
- 3) Suppose that Nyopoly, instead of attracting consumers on a one-by-one basis (as is done in Question 2), is considering an extensive promotional campaign. This campaign will cost $35,000 and is expected to attract 500 new customers, which consists of 100 Bargain Hunters, 200 Browsers, 100 Gift Givers and 100 Sophisticates. Do you recommend that Nyopoly implement this promotional campaign? Explain your answer (including a discussion of the short-term versus long- run effects of this promotion).Suppose you are hired as a Marketing Manager for a renowned Television Channel “GOL NEWS”. Unfortunately, the channel is not be able to perform up to the expectations of the target audience. You being a marketing manager assigned with the responsibilities to revamp the current standing of the channel and suggest appropriate Segmentation, Targeting and Positioning in detail. (1000 Words Required)30- Jabal Al Akhdar Hotel wants to maximize the performance of its field sales forces. What approach would you suggest as best action for the company? a. Develop a strong advertising plan b. Retrain staff in sales techniques c. Review staff expense accounts d. Develop a strong marketing plan
- a.Identify how society converts a customer’s needs into wants and demands.b. Some loyal customers can be unprofitable, and disloyal customers can be profitable.Which customers should acquire and retain iPhone?c. Marketing management orientations are the guidelines under which organizationsdesign and carry out their marketing strategies. How can different organizations applythese orientations in order to set their marketing strategies?1. Why would the brand run this sales promotion, rather than just introducing the new flavor straight to the marketplace? 2. Could this campaign help increase brand engagement overall? 3. Other than short-term sales, what other marketing goals could this campaign have for the brand?Directions: Presented in the word pool are relationship marketing terms. Write the best term that describes the given expressions. Tell whetther they are SOCIAL MEDIA, CONTENT MARKETING, CUSTOMER SERVICE, E-MAIL MARKETING AND RELATIONSHIP MARKETING. 7. Uses platforms such as twitter. 8. Direct communication to customer. 9. Meeting all customers' needs. 10. Products specifications.