How does the definition for marketing in the textbook differ from your perception of what marketing is? 1. 2. Why must an exchange be satisfying to both the buyer and the seller?
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- (1) Do companies that deliver services rather thancreating tangible goods ever need to engage inresearch and development? Why or why not? (2) Whyis good customer support essential to the success ofmarketing and sales activities?T F The marketing mix is composed of product,price, distribution, and promotion.What is the main objective of the marketing manager?
- What is Business-to-consumer (B-to-C) online marketing—Businesses?Describe the development of the marketingresearch function and its major activities.Prepare a Marketing Plan and Overall Marketing Strategy, for hair care products such as Shampoo, Conditioner Hair Serum, and deep treatment. This includes pricing, distribution, promotion, Sales etc.
- Describe the marketing mix decisions (product, distribution, promotional, pricing) that marketers face. Choose a real-world product or service and apply the marketing mix decisions to it, explaining your choicesWhat is Business-to-business ( B to-B) online marketing?Describe any TWO (2) activities undertaken by a company that they would consider to be marketing activities. You are to describe the marketing activities that you encountered/ experienced or observed. Identify what marketing activities you consider them to be? Explain what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Who are the activities or messages targeted to? What marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not?