1. Which of the following is true? Select all that apply. True False All queries have only one intent: Know, Do, Website, or Visit-in-Person intent. True False The intent of a Do query is to accomplish a goal or engage in an activity on a phone. True False The intent of a Website query is to find information. True False Wikipedia pages should get high ratings for all user intents because information is always helpful. 2. Which of the following is a justification for giving a Page Quality (PQ) rating of Lowest? Select all that appl There is absolutely no information about who is responsible for the content of the website on a YMYL top True False True False All the Main Content (MC) of the page is copied and created with deceptive intent. True False The website clearly and significantly violates the Google Webmaster Guidelines. True False The website has an extremely negative and malicious reputation.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Which of the following is true? Select all that apply. 0 True -False All queries have only one intent: Know, Do, website, or Visit-in-Person intent. True False The intent of a Do query is to accomplish a goal or engage in an activity on a phone ?True C) False The intent of a Website query is to find information. O True O False Wikipedia pages should get high ratings for all user intents because information is always helpful. 2. Which of the following is a justification for giving a Page Quality (PQ) rating of Lowest? Select all that apply. True OFalse There is absolutely no information about who is responsible for the content of the website on a YMYL topic. True False All the Main Content (MC) of the page is copied and created with deceptive intent. True False The website clearly and significantly violates the Google Webmaster Guidelines. True False The website has an extremely negative and malicious reputation. 3. Which of the following should get a Page Quality (PQ) rating of Low or Lowest? Select all that apply. OTrue False A page with a mismatch between the location of the page and the rating location; for example, an English (UK) page for an English (US) rating task. True False A file type other than a webpage, for example: a PDF, a Microsoft Word document, or a PNG file. True False A page that gets a Didnt Load flag. True O False Pages with an obvious problem with functionality or errors in displaying content.
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