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- e. What is the role of marketing research in the development of new products and how can it inform product design and positioning?1. Why is the product life cycle an important consideration in selecting and developing a marketing strategy? your sources should include at least 1 scholarly peer reviewed journal sourcesExplain how marketing mix strategies should be used to manage a product in the market. Discuss the interaction of these variables in general and don’t forget to include the critical variable of place in your discussion. Hint: this question involves chapter 8 in your text.
- Determine, how can a company create a unique value proposition that sets it apart from competitors, and how should this be communicated in the marketing plan?What is the role of marketing research in the development of new products and how can it inform product design and positioning?Illustrate Product Market fit by explaining the bottom 3 layers of Qualara