The marketing department is considering a shift to internet-based advertising. The advertising rates and demographics of severaldifferent options are shown below. The marketing campaign goal is to reach the following audiences:Age 18 to 25-1,000,000 impressionsAge 26 to 35- 1,500,000 impressionsAge 36 to 45-750,000 impressionsWhat mix of advertising investment will be most economical while still meeting the goals?Cost per thousand impressionsSourceAB(dollars)3020Investment in Source A ($)Investment in Source B ($)Demographic breakdown18-25 (30%), 26-35 (50 %), 36-45 (20%)18-25 (10 %), 26-35 (60%), 36-45 (30%)Note: Round your answer to the nearest whole number value.

The marketing department is considering a transition to internet-based advertising and is evaluating…

Answered: The marketing department is considering…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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