Ghemawat discusses differentiation and low-cost strategies. In What is Strategy (week 1 reading), Porter talked about variety-based, needs-based, and access-based positioning. How are these concepts related? Can a firm pursue a needs-based strategy and be "differentiated"? Explain.
Ghemawat discusses differentiation and low-cost strategies. In What is Strategy (week 1 reading), Porter talked about variety-based, needs-based, and access-based positioning. How are these concepts related? Can a firm pursue a needs-based strategy and be "differentiated"? Explain.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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