Activity 3: Marketing Mix StrategyUsing the 4P's Model, develop a product or service and create a marketing mix strategy.1. PRODUCTWhat is the product/service that youwant to offer? What need is theproduct/service trying to address?2. PRICEHow much is your product/service?What type of pricing strategy will youuse?3. PLACEWhere will you sell your products?Will you sell through retail stores? Willyou use non-store retailing? why?4. PROMOTIONHow will you increase awareness ofyour product? How will you promoteyour products?

Let us consider the example of a smartphone which is going to be launched in the market. The…

Answered: PRODUCT What is the product/service…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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PRODUCT What is the product/service that you want to offer? What need is the product/service trying to address? PRICE