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Choose your own (or optional company) and one product. For example, chocolate "Laima" or bread "Grain bread". Create a customer profile.

Choose your own (or optional company) and one product. For example, chocolate "Laima" or bread "Grain bread". Create a customer profile.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Choose your own (or optional company) and one product. For example, chocolate "Laima" or bread "Grain bread". Create a customer profile. CREATING A CUSTOMER PROFILE Creating a customer profile allows you to understand what your customers' needs are, what strategies and marketing tactics need to be used to attract more customers. If a company does not understand its customer, then the product may not meet customer expectations and needs. Creating a customer profile is an important step in preventing this. WHAT AND WHAT IS THE TARGET CUSTOMER? 1. Who is the company's customer? 2. What person is the company trying to reach? 3. Where will this person find the information and what should it be? 4. What causes customer dissatisfaction? In a few words, describe what the customer might be: • Age • Gender • Education Income Interests Marital status Children Personality • Socio-economic status Shopping habits, etc.
Transcribed Image Text:Choose your own (or optional company) and one product. For example, chocolate "Laima" or bread "Grain bread". Create a customer profile. CREATING A CUSTOMER PROFILE Creating a customer profile allows you to understand what your customers' needs are, what strategies and marketing tactics need to be used to attract more customers. If a company does not understand its customer, then the product may not meet customer expectations and needs. Creating a customer profile is an important step in preventing this. WHAT AND WHAT IS THE TARGET CUSTOMER? 1. Who is the company's customer? 2. What person is the company trying to reach? 3. Where will this person find the information and what should it be? 4. What causes customer dissatisfaction? In a few words, describe what the customer might be: • Age • Gender • Education Income Interests Marital status Children Personality • Socio-economic status Shopping habits, etc.
WHAT INFORMATION DOES THE TARGET CUSTOMERS PROVIDE ABOUT THEM? • Where do customers go most often? • What websites do they visit more often? • Where do they live? • Where do they spend their holidays? • What are their favorite social networks? WHAT CAN CUSTOMERS BE DISSATISFIED WITH? • Are there hidden costs associated with your product? • What financial problems do they face? • What physiological problems affect them? • What emotional issues are affecting them? • Do you have any ways to make their lives easier? WHAT ARE THE CUSTOMER'S OPTIONS? What are his financial options? What are his emotional opportunities? Is there any technique that could successfully influence these factors?
Transcribed Image Text:WHAT INFORMATION DOES THE TARGET CUSTOMERS PROVIDE ABOUT THEM? • Where do customers go most often? • What websites do they visit more often? • Where do they live? • Where do they spend their holidays? • What are their favorite social networks? WHAT CAN CUSTOMERS BE DISSATISFIED WITH? • Are there hidden costs associated with your product? • What financial problems do they face? • What physiological problems affect them? • What emotional issues are affecting them? • Do you have any ways to make their lives easier? WHAT ARE THE CUSTOMER'S OPTIONS? What are his financial options? What are his emotional opportunities? Is there any technique that could successfully influence these factors?
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