A company which is in restaurant business. How they can use analytics solutions for the given usecases? Describe what data needs to be collected and what analysis can be done in each given usecase.a. Customer profiling-b. Operations improvement-c. Sales forecasting-d. Lifetime value and repeat customer trends

The data analysis on the basis of factors such as customer profiling, operations improvement, sales…

Answered: A company which is in restaurant…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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To help you collect the most useful data for your mar-keting plan, develop a three-column table: 1 In column 1, list the information you would ideallylike to have to fill holes in your marketing plan. 2 In column 2, identify the source for each bit of in-formation in column 1, such as doing an Internet search, talking to prospective customers, lookingat internal data, and so forth.3 In column 3, set a priority on information you willhave time to spend collecting by ranking each item: 1 = most important; 2 = next most impor-tant, and so forth.
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A company which is in restaurant business. How they can use analytics solutions for the given use cases? Describe what data needs to be collected and what analysis can be done in each given us case