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- List and explain all the activities the companyneeds to perform to create and deliver valuethrough its products and services to itscustomers of bkash.Assume that you are a national sales manager. You will be opening a new branch forwhich you intend to promote one of the existing salespersons as a branch salesmanager. What would be the criteria you look for in selecting a person for theposition of branch sales manager? What kind of changes will take place in theposition of the salesperson’s role due to the promotion?While attending college, I spent a few yearsworking at a used-textbook store. Themajority of the books we sold were purchased fromstudents, individuals, and used-book wholesalers.Sometimes, when putting books out on the shelves, Iwould encounter books with phrases like “Instructor’sCopy” or “Sample Copy—Not for Resale” printedon the covers. When I asked my boss about thesebooks, he told me that they were free copies givenout to instructors, but it was perfectly legal for us tosell the books because we had purchased them fromanother person. This made sense to me and satisfiedmy curiosity.Later in the day, my boss showed me a pile ofthese sample-copy books and said that we shouldtake colored tape and cover up the areas thatcontained the phrases such as “Sample Copy.” WhenI asked why we did this, he told me that, althoughwe were legally able to sell the books, the phrasessometimes discouraged customers from buying thesecopies even though the content was identical to thestandard copies. I…
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