2. Data was collected twice from 100 customers regarding satisfaction with food at a Chinese restaurant with an interval of 30 days. How can the researcher use the survey to know if the level of satisfaction was the same.
2. Data was collected twice from 100 customers regarding satisfaction with food at a Chinese restaurant with an interval of 30 days. How can the researcher use the survey to know if the level of satisfaction was the same.
Chapter6: Target Markets: Segmentation And Evaluation
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Transcribed Image Text:2. Data was collected twice from 100 customers regarding satisfaction with food
at a Chinese restaurant with an interval of 30 days. How can the researcher use
the survey to know if the level of satisfaction was the same.
Transcribed Image Text:1. In a research project on the influence of music on retail shopping expenditure, a
researcher recruited a sample of 300 customers. One Day they went shopping
on the grocery store and spent some money. Another day the same 100 people
went to the store and spent money but on this day the store was playing popular
songs. How can the researcher identify if there is a difference in their shopping
expenses due to the music change?
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