According to the Boston Consulting Group, marketers may classify their products as all of the following except A. cash cows. B. cash pig. C. dogs. D.stars. E. question marks.
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- 11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentation- Which of the following is the idea that an organization should try to satisfy customers’ needs through coordinated activities that also allow it to achieve its own goals? Marketing research Market segmentation Target marketing Marketing conceptThe goal of market research is to assess how changing elements of the marketing mix affects to: Group of answer choices a. consumer demand and expectation b. consumer lifestyle c. consumer buying behavior d. consumer needs and wants
- Develop a response using the following to guide you: Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension. For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.OOOO The Davidson Company sells lumber and wants to decide how much inventory it will need over the next year. There is a significant amount of new construction going on in the community. To assess the need for lumber, The Davidson Company looked at the data for lumber sales over the past several years and based his assumptions for future on past Odata. This example shows that it's always a risky to predict growth, but a smart technique is to OO a gather data on the income level of the targeted segment Ob obtain sales data in the industry for several years and draw a conclusion through a moving average O use the census data to see household trends O d.obtain data on the age of potential home buyersA consumer's buying behavior is often influenced by reference groups to which the consumer does not belong. Select one: a. True. b. False.
- Jane employs ambush marketing to help her determine which individuals or organizations are most likely to use the products of her electronic company. Select one: True FalseThe proper application of marketing research techniques and methods is likely to: Have no reliable or consistent impact on marketing decision making Reduce uncertainty in marketing decision making Eliminate uncertainty in marketing decision making All of the above None of the above2- Why should marketers focus on the needs and wants of customers? a. because wants are more specific and satisfying them makes customers happier b. all available choices are correct c. because although we have similar needs, we have different preferences d. because wants are different between customers even if we have similar needs
- How would you measure consumer problems among the following?a. College students b. Children aged 2 to 4 c. Internet shoppers d. New residents in a town e. Vegans f. Newly married couplesA family has chosen to spend the afternoon at the movies. Which of the following is likely to most influence their decision regarding which movie to see? A) television commercials aired during the nightly news B) recommendations from friends C) the preferences of the children of the family D) recent newspaper print advertising E) point of sale promotions at the theatreDevelop a questionnaire designed to measureconsumer satisfaction of a clothing purchase of $100or more. Include in your questionnaire items thatmeasure the product’s instrumental, symbolic, andaffective dimensions of performance, as well as whatthe consumer wanted on these dimensions. Theninterview several consumers to obtain informationon actual performance, expected performance,and satisfaction. Using this information, determineif consumers received what they expected (i.e.,evaluation of performance) and relate any differenceto consumer expressions of satisfaction. What arethe marketing implications of your results?