1.describe the channel systems used for the product offering of automobile insurance companies (i.e vertical marketing systme, what intermediaries are used, etc.)2.which members of the channel perform the various regrouping activities in the automobile insurance industry? specify the regrouping activities performed3.describe transportation and storage functions for automobile insurance companies

1.describe the channel systems used for the product offering of automobile insurance companies (i.e vertical marketing systme, what intermediaries are used, etc.)2.which members of the channel perform the various regrouping activities in the automobile insurance industry? specify the regrouping activities performed3.describe transportation and storage functions for automobile insurance companies

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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CASE: NEW PRODUCT = NEW MARKETS = NEW MARKETING CHANNELS You are the seasoned channel marketing manager for a leading audiovisual hardware manufacturer (overhead projectors, slide projectors, filmstrip projectors) that has the fortunate advantage of representing from 40 percent to 50 percent of the total annual sales of 125 dealers. To date, your overall channel of distribution relationship has been a superior one. Even though your products generate a major share of your dealers’ sales revenue, you have not abused your power position, which has gained you a great deal of field respect. Sales and profits are consistently increasing, and all three parts of the COD— manufacturer, distributor, and end user—are quite satisfied and content. But your channel world is about to change dramatically. Your immediate superior—the division general manager—walks into your office, closes the door (not a good sign), and firmly informs you that the company president has, on her own, decided to purchase…