Unit 3 P1 Describe how marketing techniques are used in the marketing of products in two organisations Product cycle Introduction The businesses and products I chose happened to be, Nike and their Mercurial football boots, and Sony and their PS3 gaming console. I chose these products because I think they are both reasonably diverse, and in their time, both these products have experienced a range of sections within the product life cycle. For example, due to Nike’s football boots having to be constantly refreshed and renewed due to high competition, they have experienced, each sector, a number of times. In contrast, the Sony and their PS3 have also experienced similar experiences. For example, due to this specific console being one of the …show more content…
This stage entails a business’s product to begin to drop in sales, reduce in publicity and popularity, it begins to lose its appeal and competition becomes stiffer and bigger, therefore fewer units are sold. At this stage, advertising is either halted or completely stopped, and possibly the production of the item may decrease in activity in order to retain money and boost the production on other marketing schemes/ideas. Brand: Nike, Inc. Nike, Inc or Nike is a very popular and successful business that originated in the early 70s. This business firstly began, known as Blue Ribbon Sports in 1964, however, 7 years later saw them changing their name into what we know them today as; Nike Inc. This organisation specialises in sports apparel and accessories. This sport based business sells items within sports such as Football, Rugby, Golf, Basketball, Cricket, tennis, athletics and pretty much every other sport. However, I feel they are extremely notorious for their very professional and popular football boots. For example, Nike have earned international success and have worked with the likes of Ronaldinho, Ronaldo, Cristiano Ronaldo, Didier Drogba, Neymar, Zlatan Ibrahimović, Mario Balotelli, Wesley Sneijder, Wayne Rooney and Landon Donovan in regards to promoting their Football related range of goods. However, in regards to my product, Nike has formed many advertising schemes with players such as Zlatan Ibrahimović (left) and
In this essay, I am going to explain the main ways of promoting anti-discriminatory practice, which are; implementing government policies and guidelines at local level by managers and employees, staff training and development, challenging work colleagues who demonstrate discriminatory behaviour and telling a higher authority when rules are broken. I am also going to give examples of these strategies being used in a setting, give difficulties to each strategy and also justify ways of overcoming the difficulties.
Explain the roles and responsibilities for Health and Safety of key personnel in a selected workplace (P3)
NIKE, Inc., is a company that was founded in by William Jay Bowerman and Philip H. Knight in 1964, and was originally called Blue Ribbon Sports, Inc. It’s name was changed to Nike, Inc. in 1971. It’s base of operation is located in Beaverton, Oregon. NIKE, Inc., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities worldwide. Entirely owned Nike subsidiaries include Converse Inc., a brand that develops, advertises, and sells athletic apparel and accessories; and also Hurley International LLC, which designs, markets and sells surf and youth lifestyle clothing and many different accessories. Its athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. Nike offers products in many different categories such as men’s/women’s training, running, basketball, golf, and more. The company also sells products designed for children and youth athletic activities such as baseball, cricket, lacrosse, outdoor activities, football, tennis, volleyball, walking, and wrestling. Also, Nike sells sports apparel and accessories; and markets apparel with licensed college and professional team and league logos. Further, it sells a line of performance equipment and accessories, including sports bags, balls, eyewear, digital devices, bats, gloves, protective equipment, golf
The approach is known to have evolve from famous philosophers such as Aristotle or Plato.
Introduction: Morrison’s PLC is one of the largest food retailers in UK. It has changed a lot over the last 8-10 years. Thanks to HR guidance it has improved all his sections and departments. To maintain this growth Morrison’s has to offer new services and products by using new selling strategies. To improve Morrison’s performance the HR changed the internal and external factors.
For the pass this assignment will describe the investigations that are carried out to enable the diagnosis of these physiological disorders. For the merit this assignment will assess possible difficulties involved in the diagnosis from their signs and symptoms.
M3: Discuss the difficulties that may arise when implementing anti-discriminatory practice in health and social care settings.
I am on placement in an eye hospital and I carried out one to one communication with a patient, it was whiteness by my placement supervisor. I used argyles communication theory to help me to successfully achieve affective communication. This one to one took place on the 20th of November 2012.
This legislation requires employers to control substances that are hazardous to health such as toxic, corrosive or irritant chemicals like cleaning products or even bodily fluids. In a setting such as a Nursery, hazardous substances that are not stored properly and are easily accessible to children may cause consummation further poisoning or spilling on themselves. This hazard could be minimized by storing these substances in a high, possibly locked, area so that children are not likely to get a hold of them and harm themselves. Also, the incorrect
For this task, I am going to explain how two national initiatives promote anti-discriminatory practice.
For this task, I am going to explain how two national initiatives promote anti-discriminatory practice.
In this assignment I am going to be explaining the factors that may influence communication and interpersonal in health and social care environments and also I am going to be explaining the strategies used in health and social care environments to overcome barriers to effective communication and interpersonal interactions. I will be including sensory deprivation, foreign language, jargon, slang, dialect, acronyms, cultural differences, distress, emotional difficulties, health issues and environmental problems, misinterpretation of message, aggression, assertion and how they can be overcome.
In this assignment I will be comparing both Apple and Starbucks to find out how marketing techniques are used to market products. I will include an Ansoff’s Matrix, survival strategies, branding and relationship marketing.
There are many companies in the sports apparel, footwear and accessories industry, such as Nike, Adidas, Puma,
Nike was founded under the name Blue Ribbon Sports in 1964. In 1972 the first pair of sports shoes was sold and experienced enormous growth and achieved a 50% market share within the sports shoe market in the US only eight years later.