The Luxottica Group : An Italian Eyewear Company

This review provides an in-depth strategic SWOT analysis of the company’s businesses and operations in the areas of internal strengths and weaknesses and external opportunities and threats. (Sector Publishing Intelligence)

The SWOT analysis is a great way for companies or organizations to determine their brand and product’s strengths, weaknesses, opportunities, and threats. In order to more effectively determine these areas, separation of internal and external issues within the company or association is crucial.

A “SWOT analysis is a historically popular technique through which managers create a quick overview of a company’s strategic situation” (Pearce & Robinson, 2009, p3). SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. This concept was incorporated as a diagnostic tool for many entrepreneurs to work on their business. It is important as a business owner to be able to analyze forces and trends that can affect a business. The owner of Sivalry Clothing Company will discuss several capacities of the business operations and forces and trends that the business will have to encounter. Such topics include: economic as well as legal and regulatory forces and trends, how well the organization adapts to change, and the supply chain operations of the organization. Also, identification of issues and opportunities that the company faces will be discussed.

I recommend that Vistakon commence its launch nationwide. 1-Day Acuvue Disposable Contact Lenses (1-D Acuvue) represents a differentiated and exciting soft contact lens product. The point of difference of 1-D Acuvue relative to other soft contact lenses is its convenience and comfort. The primary market segment for 1-D Acuvue is the part-time contact lens wearer (3.9MM of total U.S population), who wore them only on certain events. Vistakon would encounter less price resistance with these part-time users due to the less frequency use, and more willing to pay a higher unit price than regular daily wear customers due to the product’s high quality, convenience and comfort. Secondary market segment is the full-time (conventional and frequent

Solstice Sunglasses is a leading retailer of designer and performance sunglasses featuring top luxury eyewear brands like Gucci, Armani, Dior, Oakley, Hugo Boss, Prada and many more. Both, their online store that offer a huge collection of more than a thousand eyewear pieces, and their over 160 fine retail stores across the US, offer a unique retail experience for consumers looking exclusively for luxury, designer, and sport sunglasses with the service and style to match. At Solstice Sunglasses they are committed to knowing their products inside and out which helps them provide a uniquely positive shopping experience for all customers.

Raynonplus is a small, family-owned eyewear business located in Ottawa, Ontario, Canada. Started by Pierre Dupuis in 1952 under the name of Visionplus, the company has been exclusively owned and operated by the Dupuis family for over 50 years. Currently, the business—a sole proprietorship—is owned and managed by Gerald Dupuis,

Next, SWOT analysis has included in this report because it can help the company planning and make a good decision. The SWOT analysis had been written in the appendix. In The stakeholders, it included suppliers, government, shareholders, pressure group, media and customers. In the appendix, the

Lenstore has all the biggest contact lens brands in the market. The brand selection includes Acuvue, CooperVision and Bausch+Lomb, among others. You can find contact lenses of all times from daily disposables to multifocal lenses.

SWOT Analysis: The internal strengths and weaknesses of the company, and the external opportunities and threats from the viewpoint of the company

The global eyewear market is anticipated to continue to grow in the next six years due to an increased number of people experiencing visual deficiencies and also as the general population continues to age (Grand View Research, 2014). Eyewear consumers

Ray-ban a 77 year old eye-wear brand who is responsible for some of the most iconic eye-wear design ever. It is currently owned by the Italian Luxottica group before it was under the wings of Bausch & Lomb.

Luxor Cosmetics is a cosmetic company which manufactures variety of lipstick, nail polish, and cosmetic cream

As Zappos faces the challenge of determining next steps in regards to maintaining the existing business unit or to enter a new business venture, the SWOT analysis will provide clarity in the firms Strengths, Weaknesses, Opportunities, and Threats. This is an extremely suitable

SEE Eyewear is a national chain that sells fashionable eyewear, both prescription and nonprescription. The company culture starts with our artifacts. Our stores are named by number while our corporate headquarters is called Home Base. The attire for Home Base is business casual, but for our stores it is exclusively business casual black attire. Employees, called See-lebs, are required to wear our frames, even if they do not need eyeglasses. The goal is to present ourselves as artsy with the eyeglass frames being the statement piece. We brand our merchandise with our name which can be seen on every piece of paper, and frame that leaves one of our locations. The customer should have the same experience at any one of

SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.