External Analysis : Warby Parker

people afflicted with site problems. Not only do they believe in making the necessary eyewear more

Intellectual Property: Johnson & Johnson have the rights to many products including: JOHNSON’S® BEBE® PENATEN® PRIM’AGE® JOHNSON’S® BEDTIME™ JOHNSON’S® SOOTHING NATURALS™ DESITIN® NATUSAN® NEUTROGENA® SHOWER TO SHOWER®PIZ BUIN® AVEENO® LUBRIDERM®AMBI® SKINCARE VENDOME® CLEAN & CLEAR® PURPOSE® ROC® ROGAINE® BAND-AID® Brand Adhesive Bandages BENGAY® CALADRYL® PURELL® NEOSPORIN® CORTAID® SAVLON® COMPEED® TUCKS® DAKTARIN® LISTERINE® EFFERDENT® LISTERINE® WHITENING REMBRANDT® REACH® STAYFREE® MONISTAT® CAREFREE® e.p.t.® K-Y® O.B.® TYLENOL® SUDAFED® ROLAIDS® DOLORMIN® MOTRIN® MOTILIUM® MYLANTA® ZYRTEC® and ZYRTEC-D®12-HOUR® BENADRYL® IMODIUM® PEPCID® NICORETTE® SPLENDA® LACTAID® BENECOL® SUN CRYSTALS™ VIACTIV® VISINE® ACUVUE® CONCERTA® REMINYL® /RAZADYNE® TOPAMAX® HALDOL® RISPERDAL® INVEGA® RISPERDAL® CONSTA® DORIBAX™ PREZISTA™ INTELENCE™ RETIN-A MICRO® LEVAQUIN®ORTHOCLONE OKT-3® REMICADE® DURAGESIC® AXERT® ORTHOVISC® ULTRAM® ER Tylenol® with Codeine DITROPAN XL® TERAZOL®ORTHO TRI-CYCLEN®ELMIRON® ORTHO-CYCLEN® ORTHO TRI-CYCLEN® LO ORTHO EVRA® ORTHO-NOVUM®RhoGAM® DACOGEN® PROCRIT® DOXIL® VELCADE® LEUSTATIN® ACIPHEX®/PARIET® REGRANEX® NATRECOR® REOPRO®. They also have the patents and copyrights to a wide array of drugs and medical equipment.

Based on the market trend, it is likely the demand for the disposable lens will increase at the expense of conventional lens. Therefore, the hope to increase the sales through the distributors and the introduction of ‘frequent flyers’ scheme is unlikely to yield much result.

There is also much competition in this industry, which will be further discussed in greater detail when describing Lululemon’s price elasticity of demand and market structure. Due to the demand growth of this industry and firms constantly entering and exiting the market, the industry faces challenges such as a constant need for innovation and the pressure to keep current consumers and attract new

With 360 warehouses, located in the United States, Canada, Mexico, Japan, Taiwan, Korea, and the United Kingdom, Costco Wholesale Corporation is the largest and most profitable chain of its kind.

Oliver peoples was starting founded in 1987 by Larry Leight in the central of West Hollywood, California (Oliver Peoples Home, 2015). Oliver peoples is an American luxury eyewear brand (Sandison, 2015) in high-end of the market (Luxottica Annual Report, 2010). In 1989, the company succeeded to the top of optical retailers in this industry (Oliver Peoples Home, 2015). Currently, the company’s main retail stores are located in The United States and Japan. The Oliver people eyewear designs were inspired by the estate collection of vintage. Additionally, it provides handmade details that are distinctive and unique to customers (Oliver Peoples Home, 2015). All eyewear of Oliver Peoples is handcrafted from the finest quality materials, whether frames, colors and so forth (Luxottica Annual Report, 2010). The eyewear can be found in a variety of notable fashion boutiques, department stores and online stores throughout the world (Oliver Peoples Home, 2015). However, Oliver peoples has plenty competitors in the eyewear business. It includes Lenscrafters, Pearle Vision, Sears Optical, Target Optical, Sunglass Hut, Ray-Ban, Oakley, Vogue, Persol, Arnette and REVO (Luxottica Annual Report, 2010). As it mentioned above, these rival companies illustrate that they provide the same type of products or services to the same target group. In addition, the product might be sold in the same place, such as in eyewear department stores and online shops (Luxottica Annual Report, 2010). Nevertheless,

Traditionally, Raynonplus sold a wide range of generic and brand name eyewear including prescription lenses, contact lenses, frames and sunglasses; but

The American Academy of Ophthalmology states that more than 150 million individuals within the U.S. wear some kind of corrective eyewear. Various lifestyles, activities and occupations may require an individual to wear a specific type of lens and/or eyewear. Whether an individual wears glasses to correct his or her vision, protect the eyes or to make a fashion statement designer eyeglasses are available to express oneself and fit any lifestyle.

LVMH has a wide range of consumers from different backgrounds. It is imperative that they are aware of religion, race, culture, and buying habits in every country. For instance, worldwide people are more dependent on the Internet, signifying that the methods of how people purchase goods are changing.

My favorite Warby Parker frame would be the Haskell Crystal with the Blue Jay. I noticed how clear glasses has become a trend. Personally, I find this clear material go really well with any color and any outfit. It's like the color Black, where you can never go wrong with black and it matches so well. This pair of frame actually stands out a lot. Especially with the Blue Jay outline inside the eye frame, it gives more uniqueness. So in general, you stand out even better with the crystal frame and the blue

Clear Vision, Inc.'s core competency is provision of traditional contact lenses. In a bid to satisfy the needs of its increasing range of customers, it has undertaken to focus on creating conventional liquid drop contact lenses. Its customers are transforming from wearing the traditional contact lenses to liquid drop lenses. It intends to use state of the art technology to create liquid lenses. Its opportunities and strengths are based on its competition and the impending expansion into other market territories. Customary contact lenses pose serious competition to liquid drop lenses. This is the most outstanding weakness Clear Vision Inc. has. Price wars are likely to emerge because Vision Inc.'s competitors are more likely to introduce a similar product. Clear Vision Inc. has a loyal customer base this gives them an edge with regard to marketing and promoting liquid drop contact lenses which its competitors do not have. Clear Vision Inc.'s business model allows the consumers of its products to view the new model of lenses as a quality product, personal need, convenient, and reasonably priced. The uniqueness of liquid drop contact lenses gives the company an edge over their competitors that presently provide traditional contact lenses. Besides, Clear Vision Inc. uses state of the art systems with scientific testing and development capabilities. The company's weakness is attributed to inability of the

My response on the Luxottica is I’ve never heard of it and I’ve been wearing glasses since elementary school but now that i know about it I don’t really care for brand name glasses honestly they are too expensive just for the brand name. I’ve gotten glasses with a brand on them and they cost different from the one without. Personally i didn’t know that name brand glasses or glasses in any way were apart of fashion much less sunglasses. But now i know they have sunglasses wear you can get your prescription medicine in your sunglasses and those are even more expensive. Luxottica glasses are the most expensive name brand glasses out there and probably only the rich and famous wear them i think that most name brands have very unique patterns

SEE Eyewear is a national chain that sells fashionable eyewear, both prescription and nonprescription. The company culture starts with our artifacts. Our stores are named by number while our corporate headquarters is called Home Base. The attire for Home Base is business casual, but for our stores it is exclusively business casual black attire. Employees, called See-lebs, are required to wear our frames, even if they do not need eyeglasses. The goal is to present ourselves as artsy with the eyeglass frames being the statement piece. We brand our merchandise with our name which can be seen on every piece of paper, and frame that leaves one of our locations. The customer should have the same experience at any one of

Warby Parker is a Eye wear is selling company, its started by the business school students and they want to provide the eyewear to customer with affordable price. So they start to sell the products by online direct to customers and by passed the retail shops or middle man. They started home trail program, company will deliver to the frames to Customers and customer can choose which they like then place the order.

The company has been serving women their health and beauty essentials for generations, so it comes as no surprise that the market and consumers have their favorite and ‘go to’ products. One classic example of such a product is the ‘Wash-Off Waterproof Mascara’. This product has been around for a very long time and is one of the critics favorite choice. This product can therefore be considered a cash cow on the Boston Consulting Matrix, as it has gained substantial market share over the years, however has relatively low market growth now, given the long establishment of the product with its consumers.