Remington’s Steakhouse Project Brian Jones Research Methods & Applications Dr. Jones August 25, 2011 Table of Contents Table of Contents 2 List of Tables 3 Introduction 4 The Research Objectives 4 The Research Questions 5 Literature Review 6 Answers to Research Questions 8 Recommendations to Remington’s 15 References 18 Annotated Bibliography 19 Appendix(ces) 22 List of Tables Table 1 Demographic Description of the Average Remington’s Patron9 Table 2 Reported Income by Remington’s Questionnaire Respondents9 Table 3 Importance Ratings when Selecting a Restaurant11 Table 4 Perception Measures of Remington’s Steakhouse Patrons12 Table 5 Relationship Measures of Remington’s Steakhouse Patrons12 Table 6 Patron …show more content…
4. What are Remington’s Steakhouse scores on each of the six perception measures of: has large portions, has competent employees, has excellent food quality, has quick service, has a good atmosphere and has reasonable prices? 5. Is Remington’s delivering on the characteristics that patrons want when selecting a restaurant? 6. Is there a relationship between “satisfaction with Remington’s” and each of the following perceptions; has large portions, has competent employees, has excellent food quality and has quick service? Literature Review According to the National Restaurant Association (2011), 2011 Florida restaurant sales are projected to be $30.1 billion in sales with Florida having 34,035 restaurants in 2009. The NRA (2011) states that in 1955 25% of each dollar spent on food was in a restaurant compared to 49% presently. Given this growth trend, restaurant owners are faced with ever increasing demand being offset by concurrent competition growth. To drive customer growth and repeat business a detailed examination of the literature is necessary to determine what others have found to be dominate factors in accomplishing this goal. Employees must first align their perceptions of service quality to what the customer’s perceptions are (Becker & Wellins 1990). Understanding what drives the customer establishment relationship is important to turning one time customers into loyal
13. Which of the following characteristics makes it EASIER to measure the quality of a service, relative to that of a product or facilitating good?
There are many key aspects to owning and operating a successful restaurant in a competitive market with little or no room for error. A restaurant’s
12. Research has shown that only about three out of every four customers are, on average, satisfied by a firm’s marketing programs. Give an example of a purchase you made where you were not satisfied and what the firm could have changed to satisfy you. If customer satisfaction is so important to firms, why don’t they score better in this area?
The restaurant industry is highly competitive with respect to price, value and promotions, service, locations, and food quality. Consumers are highly focused on value and
The purpose of this summary is to show what was researched after completing and analyzing the results from the McDonalds Edwardsville, Il location. Most of the results showed satisfaction in our store. However, one of the five surveys taken showed a dissatisfaction in the location. This may seem alarming, being only that this individual showed dissatisfaction can mean they may not think highly of McDonald’s in the first place. Others relatively showed the same satisfaction towards the quality of service and entrées. Three out of the five individuals showed they would visit the location again. This may show they are regulars and they would still continue to come to this location, or they were completely satisfied to return again. For the two other dissatisfied customers will be an area of focus on improving this location. We will look into this as in cleanliness of the store, employee presence and helpfulness to customers. One individual who decided not to provide anymore information could have been a visiting customer who we can take into consideration. We may see regulars as not noticing the flaws in the location because they are constantly coming in and ignoring details. We also noticed cleanliness was all relatively the same through all individuals. Analyzing the results, cleanliness and customer satisfaction will be our main focus on improvements. Customers who would visit the location showed interest in returning to this location which can mean steady
(a) The total no of people who has mood (affected) problems and belong to the age group of 35 to 44 are 401.7
I 'll be honest. Standard deviation is a more difficult concept than the others we 've covered. And unless you are writing for a specialized, professional audience, you 'll probably never use the words "standard deviation" in a story. But that doesn 't mean you should ignore this concept.
Service quality is a crucial success in restaurants today. Longhorn managers need to measure and improve the service quality continuously. Managers must be aware of the measurements and training given to reach excellence. Service quality is a complex vague concept however, research has proven that is a restaurant can understand customers they will be more successful in the future. The way that customers view service quality can be difficult and unique depending on the atmosphere given. Longhorn stands for integrity. They do not take shortcuts. The steak that a customer orders is cut by hand in their kitchen and grilled to the customer’s specifications. They take special care for each dish that comes out if the kitchen. That includes quality check. The servers, bartenders and managers rise to the same challenge as the chiefs which is to do things right the first time. That is the Longhorn way. They are not the only place to get a steak but strive to be the only place that can give their customers everything that comes with it.
In investigating the impact of the regime changes on league competitiveness, the overall change in league equilibrium is charted based on the standard deviation of the team winning percentages for a particular season. One can compare the winning percentages’ actual standard deviation (ASD) with the ideal standard deviation (ISD) in a given year, assuming a perfectly competitive league. This approach was first used by Roger Noll and Scully in 1988 in their studies where they argued that the dispersion of wins could be measured by comparing the actual performance of a league to the performance that would have occurred if the league had the maximum degree of competitive balance in the sense that all teams were equal in playing strengths. The
Source : Adapted from A. Parasuraman, Valerie Zeithaml, and Leonard Berry, “A Conceptual Model of Service Quality and Its Implications for Future Research,” Journal of Marketing, 49 (Fall 1985)
Customer loyalty is much harder to obtain that customer service satisfaction. The most important first step is to satisfy the customer by meeting their expectations. Customers only give a company one chance and if they aren’t satisfied they will not do business with that company again, as well as tell others of their experience. The next step would be to exceed the customer’s expectations. If a business goes above and beyond to assist the customer they begin to build loyalty. The next step is to truly surprise the customer. In order to dominate the marketplace the company must find a way to make them selves stand out with their product or service, accompanied with phenomenal customer service. Once this has been done customer satisfaction and loyalty will be gained. “Acquiring a new customer can cost four or five times more than keeping a current customer” (Bestmark, 2013). So it’s essential to keep the current customer’s happy and coming back for more.
Assignment Ans 1.1 a) The standard error, or standard deviation of the sample mean, = population standard deviation/square root of sample size = $10.75/14 b) z = (60-68.30)/10.75 = -0.77 from the z tables we see that the probability that z is less than -0.77 is .2206, so the probability that x is GREATER than 60 is 1-.2206
Behavior commonly seen in children that is the result of some obstacle to normal development such behavior may be commonly understand as negative (a timid child, a destructive child) or positive (a quite child), both positive and negative deviation will disappear once the child begins to concentrate on a piece of work freely chosen by him.
In today’s economy, customer needs continue to change. Customers have different expectations and perceptions of service which many organizations struggle to fulfill. Providing exceptional service quality to customers is critical for an organization’s success. This paper will assess the specific elements of customer expectations and perceptions with the alignment to service quality criteria. Moreover, several instances will be reviewed to define appropriate service quality perceptions and customer satisfactions. Finally, gaps between expected services will be reviewed and areas of improvement will be identified.
Bennett (1996) described that customer service seeks to establish long term, committed, trusting and cooperative relationship with customers, characterized by openness, genuine concern for the delivery of high quality services, responsiveness to customer suggestions, fair dealings and willingness to sacrifice short term advantage for long term gains. Schneider and Bowen (1999) advocated that service business can retain customers and achieve profitability by building reciprocal relationships founded on safeguarding and affirming customer security, fairness and self esteem. It requires that companies view customers as people first and consumers second. Trust, commitment, ethical practices, fulfillment of promises, mutual exchange, emotional bonding, personalization and customer orientation have been reported to be the key elements in the relationship building process (Levitt,1986; Gronroos, 1994; Morgan,1994; Gummesson,1994; Bejou et al,1998 ).