Social Media Marketing : Wikipedia

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

Appears that anywhere you look today you will find someone using social media. With advertisements and commercials even billboards Social Media appears to be anywhere you look. Social Media is such a big thing today, according to study provided by the website Socialnomics, individuals devote 700 billion minutes every month on Facebook (statisticbrain.com). Social Media has now become so much better for advertising that it is changing how business is done.

Marketing is the action or business of promoting a product or service. Marketing through social media is posting an ad or statement about the product in hopes of receiving more buyers. The seller is not is not the only person that can market a product, there is also a such as Free marketing, this is when a person of higher social status wears promotes your product for free. An example of that would be if a well known basketball or football player is seen drinking Gatorade before a pick-up game in his or her home town, by that person being seen with that product it draws attention to that brand from that person’s fans. Social media marketing is a bigger and broader way of receiving free marketing. Some local stores can get global recognition because social media connects all around the world. Social media marketing has become such a big thing that Exhibitor magazine did a survey in 2014 on Social Media Marketing. This survey was taken to determine how exhibit and event marketers used social media to improve the sales of their product. According to the survey released by the company , social media as a marketing tool has exploded over the past four years(Exhibitormediapost). The percentage of companies using social media as an exhibit-marketing implement has more than doubled, from 31 percent in 2010 to 80 percent in 2014(E

Social media marketing is relatively new to the ?integrated marketing communications systems of several public and private businesses.? (Mercadal, 2013, para. 2) Social media is used by almost sixty-six percent of American adults. (Lanham, 2016) Integrated marketing communications try to connect companies and other organizations with their target audience. (Mercadal, 2013) Therefore, social media marketing strategically looks at demographics of the audiences in each social media platform and use the platforms that match the audience who would be interested in products or services sold. (Smith,

Social media gives you the amazing potential of finding your target market and sell directly to them in a mutually satisfying relationship. Social media is also a great place to watch and learn from your competition and your industry.

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

| First, marketers must realize that they often do not control the content on social media sites. Second, the ability to share experiences quickly and with such large number of people amplifies the impact of word of mouth in a way that can eventually affect a company's bottom line. Third, social media allow marketers to listen. It is no longer one way communication. Marketers now can actually have conversation with customers and get feedbacks. Fourth, social media also provide more sophisticated methods of measuring how marketers meet and interact with consumers than

It can see what products and sites you visit frequently and finds better prices, trusted sites, and basically puts more research right in front of you without you having to do it yourself. You can connect with people across the world at any time with the click of a button. There are many more benefits when it comes to social networking rather than negatives. Businesses have a much easier time advertising their products, and people are even able to receive the products that they order much easier. A person’s computer can be programmed into them and make it much easier for them to get connected to products that they want. Another benefit of social networking is how easy it is to get access to news and current events in the world. Without social media, people would have no idea what is going on around them. Tragedies are broadcasted to a much larger audiences and news is spreading faster than ever through social

Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. (Wikipedia) Business use social media to advertise,

Social media is a necessary component for businesses in order to expand their market. By using the right social media tactics it will bring company enormous benefits. Not all companies can find the right platforms or method at the first time, but when use it more frequently, you will find the best way to market the company. I believe social media will be more advanced in the future and it will become a main tool for businesses to

Social media is a great asset for businesses to use to help grow the American economy. Everyone's lives run much more effectively and smoothly when the economy is thriving, and the economy can no thrive without businesses booming. A great way for the business word to stay in the up and up is by using the media. Businesses can reach out to there clienttell to advertise a product with these sites (social media in business). Staying in touch with the people is the only way to hear their thoughts and concerns The business can grow when they are able to reach out to either existing clients, or catch the attention of a new base of clientele. With an ever changing economy it is crucial that businesses stay on top of what is trending in the markets.

The technology has made moving effects on the traditional marketing activities. Marketing of social media presents an online service, apps that engage in a building of relations among people by providing platforms where people of similar interests share activities, posting content, real-life, or links.

Another positive influence of social media is the way it helps people to start and do business. It became easier to start and launch business today using social media. According to Hyoungkoo (2016), 85% of fans of brands on Facebook recommend the brand to others and 71% of internet users are more likely to purchase from a brand that they are following on social media .Almost 90% of big companies using social media have reported "at least one measurable business benefit." In 2015, 98% of Fortune 500 companies used social media. Amongst these corporations the most popular sites were LinkedIn (used by 93% of companies), Glassdoor (87%), Twitter (78%), Facebook (74%), and YouTube (64%).Benefits for the consumer often include special promotions, product information, technical support, and customer service. Social media platforms not only locate collaborators and employees through groups, but also give people a chance for advertising and promoting business. Especially, small businesses get many

Facebook, along with other internet based companies have revolutionized the manner in which companies market to specific demographics. The internet is ubiquitous in nature. It is literally everywhere at once. This provides very unique opportunities in regards to marketing directly to internet users. First, internet adoption rates are increasing every year. More individuals are now accessing the internet which creates opportunities to reach more consumers each year. Below is chart 1,

This means customers can now broadcast their feelings about a business to thousands of people instantly. This has led marketers and small business owners to turn to the Internet as an avenue for cost effective marketing (Phillips et all, 2010). Small business owners can use email campaigns, advertise on websites and word-ofmouth viral marketing at a fraction of the price of traditional advertising. For instance a magazine ad can cost thousands of dollars, yet an ad on Facebook may only cost a few cents each time a person clicks on it (Barnes & Mattson, 2009). In 2010, there were 221 million internet users and 9 of 10 internet users visited a social network at least once a month (Sass, 2011). This provides small business the opportunity today to access millions of people at no monetary cost, something which was only a dream a few years ago (Lacho et al, 2010). Businesses are turning to Twitter for instance, as they look for simple, inexpensive ways to promote their business and disseminate the latest industry information about their company. Twitter is also a tool small business can use to manage their online identity and find out what their clients are saying about their company or competition (Geho et al, 2010). Social media sites can “propagate positive messages about products, raise awareness and organically recruit additional members, all which can provide powerful competitive