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Nbc Universal Swot Analysis

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Nova Southeastern University
H. Wayne Huizenga School of Business & Entrepreneurship

Assignment for Course: MKT 5833-WB2
Submitted to: Dr. Ramdas Chandra
Submitted by: Juliette G Gomez,
Brianne Berkebile Juan Morales JR Nakiea Washington

Date of Submission: March 11, 2012
Title of Assignment: Group Term Paper Module 4
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. …show more content…

It is important to note the following when evaluating China’s media industry: Public service television is an essential service to the community and cohesion of democratic societies aimed at the production, publication and distribution of a set of radio and television channels airing the diverse and balanced for all audiences, covering all genres and designed to meet information needs, culture, education and entertainment of Chinese society, spread their identify and cultural diversity, promote the information society, promoting pluralism, participation and other constitutional values, ensuring access for significant social and political groups.
Based on the previous module assessments, NBC Universal’s preliminary focus should be geared toward the film industry. The recent trade deal, between both the U.S. and Chinese Governments, lowered a 20-year-old quota on U.S. films and distribution fees in the Chinese film industry. This signifies productive progression within the film industry, even though small in nature, but nonetheless this could equate to significant profit gains for all the FMO’s within the market.
The following are some of the characteristics that were taken into consideration when evaluating the best mode of entry. * In-depth audit and diagnose strengths and weaknesses of the NBC channels currently available, to establish improvement plans and the opportunities and threats of new channels at their disposal. * Observe the

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