Microsoft Versus Sony : Entertainment Battle The Entertainment Industry

All you really need to know is that both the PS4 and the Xbox One represent a significant leap over their predecessors. Some people in the industry are suggesting that the Xbox One and PlayStation 4

     Relatively speaking, Microsoft uses many of the same strategies for its promotions as Sony and Nintendo.

Through the years of all the generations consoles Microsoft’s Xbox and Sony’s PlayStation both prove to be, arguably, number one. The flames of the console war since the release of the latest generation of consoles back in 2013 have been set ablaze by fans and gamers alike. Microsoft had a weak start with the Xbox One and with nonstop updates and quick releases they crushed their competition. What exactly makes Xbox better?

The release of the next-generation gaming consoles has left the gaming industry is in frenzy. With so much demand for the consoles it feels as though people are ready to give away their legs to get either the PlayStation 4 or the X-Box One. With two of these monstrous gaming devices available, the decision to just choose just one console seems to be, for some, a life and death decision. Many people, as a result of not conducting the proper research, fail to realize how easy of a decision this is. In this much anticipated console race, the PlayStation 4 has a clear advantage over the X-box One and as a result, it is the console that consumers should look to buy.

As sales of Nintendo’s Wii and DS dominate the PlayStation 3 and Xbox 360, and PlayStation Portable, respectively, the pressure continues to mount on Sony and Microsoft to move to the next level in the ongoing console wars. Sales of the Wii in 2008

Inside of, they watched that Sony used a much identical course of action to Microsoft. exploitationAssociate in Nursing octa-focus x86 AMD panther central processing unit, bolstered by 8GB GDDR5 RAM, and furthermore a Radeon GPU with one.84 TFLOPS, the PS4 is compelling and, a basic purpose is that it's fashioner genial.

With all these elements concerning the gaming industry. PlayStation 4 continue to outsell its competition. Which is the Xbox One as well is the Xbox 360 and the Nintendo. In turn makes it the number one gaming console worldwide. Sony has committed to cultivating it's gaming system for the next generation to enjoy the product. Sony PlayStation 4 has no pressure with it status in the gaming industry with it significant prices, and design. With gives reasoning to buy the console.

The Xbox One X is going to be a massive step up in gaming consoles and PlayStation does not have the hardware to compete yet. I believe that PlayStation is going to be working on a console to hit back at the Xbox One X. Nintendo Switch had a very positive response so they may carry on making new Nintendo devices similar to the Switch. Also if Xbox and PlayStation are stepping up the power of their consoles then Nintendo might have to make more power out of their console too. Also Xbox, PlayStation and Nintendo are going to have extra competition once again as Atari have announced they are going to be re-entering the console business after years of absence. Atari will be restarting their console market by releasing the Atari Box.

When buying a gaming consoles, be prepared to spend a lump sum of cash. The PS4 used to cost 400 dollars since being first released back on November 14, 2013, but recently it has dropped down to 350 dollars. The Xbox One price has fluctuated since first being released on November 22, 2013. When it first launched in the United States, the original price was 100 dollars more than that of the PS4’s original price of 400 dollars. In todays society, people or perhaps only me, tend to buy the cheaper options of things. So of course, people brought the PS4 over the Xbox One. Microsoft must have thought their gaming console was far superior than Sony’s gaming console so they made it cost more. This action by Microsoft weakened the Xbox One sales. In

There are many different consoles, but two of the most popular are Xbox and PS4. They are very close competitors for the console market. They are both consoles and they share similarities, and have differences. Some of the differences are massive, but some are miniscule. There can be many similarities, but still some differences.

Sony, Microsoft and Nintendo have been competing for a decade with Sony dominating the market throughout most of the years because of their superior technological products. The video games industry faces an entirely new rivalry situation. In 2008, Sony lost its strong position on the market, because of Nintendo’s success with their dynamic Wii over Sony’s high-tech PlayStation 3 and Windows’ Xbox 360. Although the Wii was technologically much less advanced than PS3 and Xbox 360, the Wii's cheaper price, ease of use, innovative motion-sensitive controller, and simple but fun games, made the console a hit all demographics from 9 to 65 years old, male and female. All these factors resulted in Nintendo’s Wii dominating sales and surpassing Sony’s by an impressive ratio of 2:1.

Microsoft is trying to establish the Xbox One as the video game console leader in the Video Game Industry. The Xbox One is a third generation video game console for Microsoft. The video game industry continues to have steady growth. However,

Both Sony and Microsoft focused their efforts on hard-core gamers and offering processing power and cutting-edge features to attract them. On the other hand, Nintendo has been trying to attract new customers that traditionally are non-gamers. The

Global Video Game Console Industries must try to maintain a sustainable competitive advantage through innovation such as creating an upgraded version of the game every year or increase their on and off line presence to better satisfy their customers. There are many competitors in the Video Game industry that include PlayStation 3, Xbox 360 and Wii. These gaming consoles compete in terms of price, durability and loyalty. With Intensity Rivalry being a major determinant of competitiveness, video game companies work towards dominating the industry as well as gaining the major part of the industry profit pool. (Blackwell, 2002)

However, when Microsoft started the development of its next generation console- the Xbox 360- it recognized the deficits and problems related to its initial strategy: the company was operating under too high costs in order to assure high product availability which was not the critical factor in this business. The nature of the console business is about providing the customer with a cheap hardware and a variety of games, in order to generate profits from games sales. Additionally, the first Xbox was released one year behind Sony’s PS2, Microsoft’s biggest competitor in the market. This delay resulted in a substantial loss of sales and consequently reduced game sales. Therefore, Microsoft learned that the Xbox 360 had to be launched ahead of Sony’s PS3. Accordingly, one relevant part of Microsoft’s new strategy was the “first-to-market” approach. Another essential change in Microsoft’s business strategy concerned its cost structure in the Xbox supply chain. Whereas the initial strategy focused heavily on reliability, Microsoft changed its strategy to achieving reduced costs and increased profitability. Additionally, the company insisted on owning the design of critical components, such as the microprocessor and the graphics chip, in order to “control its own destiny”. Therefore, the supply chain network needed to be redesigned in order to support Microsoft’s strategic shift. So as to reach the desired cost