Iteration 2 Finsihed
.pptx
keyboard_arrow_up
School
South Texas College *
*We aren’t endorsed by this school
Course
1303
Subject
Business
Date
May 10, 2024
Type
pptx
Pages
11
Uploaded by KayAnne7176 on coursehero.com
Interview Summaries Guidance – Week 2
Customer Interview Summaries Instructions
•
Review the Example Customer Interview Summaries Deck.
•
Complete each Customer Interview Summary Slide for each customer you interviewed (a total of 5 completed Summary slides).
•
Here you are being asked to provide a brief description of the problem or need as described by the person you interviewed (customer) – NOT your description.
•
Also, you will need to describe the emotions the interviewee described related to the problem/need described in previous question.
•
Finally provide the solutions they are currently using to solve their problem, meet the need.
•
REMEMBE
R to provide the link to the URL with your recording and transcripts. •
If you didn’t record your interview, you will need to provide with this submission a completed script/file with your interview transcripts
E
X
EC
© TeachingE.or
g
CUSTOMER INTERVIEW SUMMARY – Week 2
Interviewee Name
Customer Segment
Interview Date
Link to Recording & Transcript
If they are taking an action to solve the Problem, what action(s) (Solution) are they taking?
What Problems did you Discover?
What Emotions did the Interviewee Describe?
10/11/23
Sally
Property Manager
https://docs.google.com/document/d/1jzgJ8_yFzJ3
i7a1QxT5Q6eaHXXNsKM_LfNMDL81oE5o/edit?usp
=sharing
There is too much that property managers are expected to oversee, especially in a commercial space
There is no specialized technological training for this industry
Despondence
They are trying to get familiarized with collaboration platforms that aren’t an industry standard.
E
X
EC
© TeachingE.or
g
CUSTOMER INTERVIEW SUMMARY – Week 2
Interviewee Name
Customer Segment
Interview Date
Link to Recording & Transcript
If they are taking an action to solve the Problem, what action(s) (Solution) are they taking?
What Problems did you Discover?
What Emotions did the Interviewee Describe?
10/12/2023
Arman
Property Manager
https://docs.google.com/document/d/1NRC7pL-f1J
6Dx3O3RVBMGYp6dli_ebCCvQ6kToEDUfI/edit?usp
=sharing
Language barrier when it comes to communicating online marketing strategies
Information for tenant management services not clear online
Frustration
They take English classes so they can better serve their customers
E
X
EC
© TeachingE.or
g
CUSTOMER INTERVIEW SUMMARY – Week 2
Interviewee Name
Customer Segment
Interview Date
Link to Recording & Transcript
If they are taking an action to solve the Problem, what action(s) (Solution) are they taking?
What Problems did you Discover?
What Emotions did the Interviewee Describe?
10/12/23
Erick
Property Manager
https://docs.google.com/document/d/1GUNqi_Pa_
r1MJUNgwMjT_MfqLde6PyJxVm0-w7bpu3Q/edit?u
sp=sharing
Trying to keep up with new advancements in the industry
Not having enough time to get familiarized with said advancements
Indifference
They tried connecting with various companies but they frustrated with correspondence and lack of price transparency
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
Quantitative Methods II - Question 6. Please answer a, b & c. Thank you
arrow_forward
Company:- Accor Hotel
1 Research
Start your research using the sources of information introduced in the research workshop
Use appropriate supplementary sources to fill in missing details and to bring your research up-to-date.
Appropriate supplementary sources were also identified in the research workshop
All sources of information should be current (to the extent possible), reliable and valid.
2 External environments of the firm
Make sure you update and improve it; contextualise it for your company, and select those parts which help with the analysis of your company
Avoid the temptation to make lists
Avoid taking a fill-in-the-blanks approach
Integrate the general and industry-level information to show analytical skills and the ability to interpret information.
arrow_forward
Research title: The Impact of Logistics and Supply Chain Management on Business Performance.
Explain the data collection method.
In-Depth Interviews and Focus Group Discussions
Give example
Questionnaire to be developed and submitted and demographic questions
Give examples of 15 questions
Explain the data analysis procedures.
arrow_forward
TASKS TO BE COMPLETED
1. BUSINESS NAME
2. LOGO
3. TAGLINE
4. BRAND FASCINATION
arrow_forward
Quantitative Methods II - Question 1A. Please answer 1, ii, iii, iv. Thank you
arrow_forward
View
Comment
Links
Insert
MARKETING-ASSIGNME...
Question # 1:
If a business company decides to store their client's information in a database.
Is this step will improve their client relationship management? Explain your
answer with one practical example? (5 marks)
1/1
arrow_forward
What is the difference between inquiry letter and request information letter?
arrow_forward
Question 1) Why is it necessary, as part of the planning process for customer service teams, to review previous performance and successful approaches and to identify factors affecting performance?
Question 2) Where does the information come from and how is it used?
Please note this a two part question for the same question
arrow_forward
Q5
As an interviewer, which interview technique you would use for the conducting interview for the job of sales manager. Provide arguments in support of your answer.
arrow_forward
Identify a true statement about salesforce training.
Question 20 options:
a)
It is done by giving compensation to employees.
b)
It can occur during sales meetings, annual meetings, or during the course of everyday business.
c)
Conducting job training in the field via a live sales call provides real world experience for a trainee.
d)
Training does not take place in the field or using online modules.
arrow_forward
Questions for Discussion 1. What were the customers actually saying in the four responses given in this case? Translate them into customer requirements using actionable business language. 2. In addition to your responses to question 1, the voice of the customer process identified the follow- ing customer requirements: food and drinks at their roper temperature, fresh food, meeting the unique needs of adult guests as well as families, exceeding service expectations, an easy to read and understand menu, and caring staff. Suggest how these customer requirements can be translated into production and service delivery processes and activities. 3. Conduct a similar mock voice of the customer pro- cess for your school or college. What did you learn?
arrow_forward
Question 02:
In case, you were hired by a well-known marketing Agency, if your boss ask you to write a plan in
order to improve service of your Angency:- What would you write about?
arrow_forward
Questions Points:
•Short description for a clear understanding of the business challenge with Summary of Exploratory data analysis, description of the modeling approach, and how was the best model decided. How will this solution help improve the business issue clarity of message to the non-technical client, visualization of key findings/recommendations.•Demonstrate a clear understanding of the business challenge How will this solution help improve the business issue? Note: We need short answers in 4/5 sentences for the above question points and attachments are only supportive documents to help for understanding.
arrow_forward
Section 3: Sales Call Objective
3. Sales Call Objective (must require customer action):
(continued)
Section 4: Linking Buying Motives, Benefits, Support Information, and other Reinforcement
Methods
4. Linking Buying Motives, Benefits, Support Information, and other Reinforcement Methods.
(Repeat for each influencer who will be involved in the upcoming sales call.)
A. Buying Motives: What is
most important to the
prospect(s) in making a
purchase decision? Rational
motives include economic
issues such as quality, cost,
service capabilities, and the
strategic priorities of the
prospect's company. Emotional Each benefit should
motives include fear, status,
and ego-related feelings. List
all relevant buying motives in
order of importance.
B. Specific Benefits Matched C. Information D. Where
appropriate,
to be stressed are arranged support claims methods for
reinforcing verbal
content (Audio/
Visual, collateral
material,
illustrations,
testimonials, etc.).
to Buying Motives: Benefits needed…
arrow_forward
Could you please do not plagiarize and copy paste. Thank you!
Question: Explain and discuss the concepts of effectiveness and efficiency and provide an example(s) in your explanation. Also, discuss how each of the management functions can help in achieving both effectiveness and efficiency.
arrow_forward
Requirement
You are the Strategic Manager- Mark Operation (Marketing) investigation Trading Platforms
1. Request information from THREE other departments that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting (Unit 3 types of output)
The type of outputs are:
Projection, Query respnses
Special Reports decision analyses
Summary and Exceptions report
Detailed report, List
Example of answer layout
a)Department- Research Science & Analytics (R&D)
Type of output: Special Reports (Decision Analysis):
As the Manager of Market Operations in the Marketing department, I would request a special report from the Research Science & Analytics department to provide a comprehensive analysis of the current cryptocurrency market trends. This report should be geared towards decision analysis, helping us make informed choices about our marketing strategies and user engagement initiatives.
Contents of the…
arrow_forward
Q2: A Medium size local Beverage manufacturing firm has decided to expand operation and its management has hired you as a management consultant to guide the firm in Strategic decisions. In order to promote an understanding and benefits of Strategic management you have planned to deliver a presentation to the firm’s top and middle management? How will perform the task? (Word limit up to 150 words)
arrow_forward
O WEBCAM RECORDINC
OS Ticket system
My Dispense
Academic Calendar
My courses
Course dashboard
Question One: As one of its IT strategic objectives to enhance its customer relationship, Al
Ain University would like to move from the traditional face-to-face of delivering its
business to nmake it online. That requires a good plan for this change. Suggest five tactics
recommended by change experts to manage this. (CL06)
Paragraph
BI
arrow_forward
Requirement
You are the Strategic Manager- Mark Operation (Marketing) investigation Trading Platforms
1. Request information from THREE other departments (See table above) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting (Unit 3 types of output)
The type of outputs are:
Projection, Query respnses
Special Reports decision analyses
Summary and Exceptions report
Detailed report, List
Example of answer layout
a)Department- Research Science & Analytics (R&D)
Type of output: Special Reports (Decision Analysis):
As the Manager of Market Operations in the Marketing department, I would request a special report from the Research Science & Analytics department to provide a comprehensive analysis of the current cryptocurrency market trends. This report should be geared towards decision analysis, helping us make informed choices about our marketing strategies and user engagement initiatives.…
arrow_forward
Question Mode: Multiple Choice x
Q Kaymon_24 | Quizlet
A learning.mheducation.com/static/awd/index.html?_t=1606175974721#/
Mc
Graw
Hill
O of 34 Concepts completed O
Due in les
Multiple Cholce Questlon
When a cell phone provider features a new product in its advertising, the description for the new phone would best be called the
O source.
O feedback.
O message.
channel.
O Need help? Review these concept
ources.
DO Read About the Concept
High
Medium
Low
Rate your confidence to submit your answer.
O 2020 McGraw-Hill Education. All Rights Reserved.
Privacy Terms of Use
P Type here to search
1080
arrow_forward
Subject; Industrial project
Q): Why structured interview is neccessary for thematic analysis consistency ?
arrow_forward
9.
Socio-cultural analysis is a type of internal analysis.
Question 9 options:
True
False
Previous PageNext Page
arrow_forward
QUESTION 3
The following statement is most likely to belong to a measure of
I am proud to tell others that I am a part of this company.
O A. Job satisfaction
B. Job involvement
OC. Work engagement
O D. Organizational commitment
arrow_forward
Question needed very simple answer and no min word limitation.
There are Elvis clubs around in the world. There is an annual Elvis members gathering in Parkes, NSW every January. What sort of personality would join an Elvis Club?
arrow_forward
Question 21
Dana Pastries' top executives meet quarterly to review and evaluate the company's performance. They focus on
efficiency, quality, customer responsiveness, and innovation measures compared to previously established goals.
Specify the controlling step reflected in the case (Write the title of the complete step, not just the step
number)
Explain your answer
Use the editor to format your answer
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
BUSN 11 Introduction to Business Student Edition
Business
ISBN:9781337407137
Author:Kelly
Publisher:Cengage Learning
Essentials of Business Communication (MindTap Cou...
Business
ISBN:9781337386494
Author:Mary Ellen Guffey, Dana Loewy
Publisher:Cengage Learning
Accounting Information Systems (14th Edition)
Business
ISBN:9780134474021
Author:Marshall B. Romney, Paul J. Steinbart
Publisher:PEARSON
International Business: Competing in the Global M...
Business
ISBN:9781259929441
Author:Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher:McGraw-Hill Education
Related Questions
- Quantitative Methods II - Question 6. Please answer a, b & c. Thank youarrow_forwardCompany:- Accor Hotel 1 Research Start your research using the sources of information introduced in the research workshop Use appropriate supplementary sources to fill in missing details and to bring your research up-to-date. Appropriate supplementary sources were also identified in the research workshop All sources of information should be current (to the extent possible), reliable and valid. 2 External environments of the firm Make sure you update and improve it; contextualise it for your company, and select those parts which help with the analysis of your company Avoid the temptation to make lists Avoid taking a fill-in-the-blanks approach Integrate the general and industry-level information to show analytical skills and the ability to interpret information.arrow_forwardResearch title: The Impact of Logistics and Supply Chain Management on Business Performance. Explain the data collection method. In-Depth Interviews and Focus Group Discussions Give example Questionnaire to be developed and submitted and demographic questions Give examples of 15 questions Explain the data analysis procedures.arrow_forward
- TASKS TO BE COMPLETED 1. BUSINESS NAME 2. LOGO 3. TAGLINE 4. BRAND FASCINATIONarrow_forwardQuantitative Methods II - Question 1A. Please answer 1, ii, iii, iv. Thank youarrow_forwardView Comment Links Insert MARKETING-ASSIGNME... Question # 1: If a business company decides to store their client's information in a database. Is this step will improve their client relationship management? Explain your answer with one practical example? (5 marks) 1/1arrow_forward
- What is the difference between inquiry letter and request information letter?arrow_forwardQuestion 1) Why is it necessary, as part of the planning process for customer service teams, to review previous performance and successful approaches and to identify factors affecting performance? Question 2) Where does the information come from and how is it used? Please note this a two part question for the same questionarrow_forwardQ5 As an interviewer, which interview technique you would use for the conducting interview for the job of sales manager. Provide arguments in support of your answer.arrow_forward
- Identify a true statement about salesforce training. Question 20 options: a) It is done by giving compensation to employees. b) It can occur during sales meetings, annual meetings, or during the course of everyday business. c) Conducting job training in the field via a live sales call provides real world experience for a trainee. d) Training does not take place in the field or using online modules.arrow_forwardQuestions for Discussion 1. What were the customers actually saying in the four responses given in this case? Translate them into customer requirements using actionable business language. 2. In addition to your responses to question 1, the voice of the customer process identified the follow- ing customer requirements: food and drinks at their roper temperature, fresh food, meeting the unique needs of adult guests as well as families, exceeding service expectations, an easy to read and understand menu, and caring staff. Suggest how these customer requirements can be translated into production and service delivery processes and activities. 3. Conduct a similar mock voice of the customer pro- cess for your school or college. What did you learn?arrow_forwardQuestion 02: In case, you were hired by a well-known marketing Agency, if your boss ask you to write a plan in order to improve service of your Angency:- What would you write about?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- BUSN 11 Introduction to Business Student EditionBusinessISBN:9781337407137Author:KellyPublisher:Cengage LearningEssentials of Business Communication (MindTap Cou...BusinessISBN:9781337386494Author:Mary Ellen Guffey, Dana LoewyPublisher:Cengage LearningAccounting Information Systems (14th Edition)BusinessISBN:9780134474021Author:Marshall B. Romney, Paul J. SteinbartPublisher:PEARSON
- International Business: Competing in the Global M...BusinessISBN:9781259929441Author:Charles W. L. Hill Dr, G. Tomas M. HultPublisher:McGraw-Hill Education
BUSN 11 Introduction to Business Student Edition
Business
ISBN:9781337407137
Author:Kelly
Publisher:Cengage Learning
Essentials of Business Communication (MindTap Cou...
Business
ISBN:9781337386494
Author:Mary Ellen Guffey, Dana Loewy
Publisher:Cengage Learning
Accounting Information Systems (14th Edition)
Business
ISBN:9780134474021
Author:Marshall B. Romney, Paul J. Steinbart
Publisher:PEARSON
International Business: Competing in the Global M...
Business
ISBN:9781259929441
Author:Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher:McGraw-Hill Education