Competition, Strategy, and Resources

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Ashford University *

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437

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Business

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May 8, 2024

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pdf

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6

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1 Competition, Strategy, and Resources Kevin Caudell The University of Arizona Global Campus BUS437: Business Plan Development Sucheta Shah April 28, 2024
2 Competition Demolition in the city of Dayton of Ohio has three main competitors. Major contracts were handed out to these three large companies, Bladecutter’s lawn care; Alpha Demolition; and Charles F. Jergens construction. According to (DaytonOhio.gov (2023)) there are 112 structures with a budget of $2,112,448 split between the 3 vendors. Alpha Demolition received a budget of $626,420; Bladecutter’s received a budget of $739,440; and Charles F. Jergens construction received a budget of $746,588. Bladecutters was established as a lawn care company in 1987 and during the economic downturn in 2008 they seized an opportunity to help revitalize the city where they began and continue to thrive. Alpha construction was founded in 2021 and as a woman owned company was able to thrive in a male driven field. They are an Indiana company but also licensed in the state of Ohio and with over 70 combined years of experience, have proven to be a real competitor in the demolition field. Charles F. Jergens is the oldest and most established of the three main competitors in the field of demo. Established in 1972 they employ around twenty five persons all experienced in their fields. How did I Identify my Competition Looking on Dayton Ohio’s website, I was able to find a list of the most recent competition in Dayton Ohio for the service of demolition. Understanding the three major competitors in Dayton and how they started out gave me a good idea of what I need to focus on to be competitive. Once the three major competitors were identified I then visited each of their websites and read their about the company statements, as well as, a few other sections to learn how many employees they have and where they started. I
3 used the keyword approach to find each company’s website and employment numbers. Understanding their beginnings and seeing where they are now gives me an idea of how the companies came to be and what they focused on to get there. Strategy To stand out among large and established companies with an already solid reputation D. C. Demolition must focus on what makes us different. How do we Differentiate ourselves from the competition? “ Differentiation involves making your products or services different from and more attractive than those of your competitors.” (Mind Tools (2024)). Well the first step is to be innovative in the way the job is done and the tools used. D. C. Demolition will use roll-off trucks, hauling construction dumpsters instead of standard dump trucks. This will not only allow us to do the same job with less employees but at a faster rate. This innovation will also give us a unique resource. Having roll-off dumpsters will give our consumers the opportunity to have construction dumpsters on new developments, renovations, and other Dayton beautification projects. Helping our main goal of renovation of the city through the demolishing of the old and building of the new. With our current equipment we could also volunteer to help with natural disaster relief or digging foundations for charity projects such as habitat for humanity within the city limits. All of the jobs described can be done with the same set of equipment we have and the overhead would be the same as our normal operating standards due to the type of equipment we would be using. Resources needed to do the job Leadership and Experience: As a small startup business the experience lies with my partner and I. We both have ten years experience in the construction field giving us
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