Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 9, Problem 9.12AAC
Summary Introduction
To Determine:
A memo yardstick to the Vice President of Marketing that compares online chat support software.
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1. Recruiting employees and seeking a job are heavily network-dependent. Which of the following is FALSE:
Who you know can be more important than your resume
A person’s cultural network may limit job opportunities
Equal access to jobs only needs to meet federal and state anti-discrimination laws
Social networks and cultural preferences can influence first impressions in a job interview
2. Which of the following is LEAST important when marketing planning?
The customer’s basic need and/or want
How do you refine the 4ps to effectively compete and ideally create a sustainable competitive advantage
Creating a value package and pricing that package to meet their needs/wants
Supply chain identification and controlling production costs
3. Which of the following FALSE related to finance:
The greater the risk, the greater the potential reward should be
Only consider opportunities offer guaranteed high returns on investment
Cashflow is critical
The best mix of variable and fixed…
What are the soft skills required as per the ad? (
Click on the words that represent the answer
Muscat Daily
Monday, March 29, 2021
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Candidates must hold a diploma in mechanical
engineering.
Description and Instructions:
A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com (a competitor’s website) appeals to cosmetic consumers versus other websites. The cosmetic manufacturer also wants to find ways to improve consumers’ in-store experience. Further, the manufacturer want to produce a three (3) month sales forecast based on the data produced from the research.
Write a report about the marketing research process and your findings.
Your report should include:
1.Describe the research design. Use the qualitative method: Netnography.
For the following details:
Ethical considerations
Please include 2 sources and in-text citations from scholar
Chapter 9 Solutions
Essentials of Business Communication (MindTap Course List)
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- Description and Instructions: A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com (a competitor’s website) appeals to cosmetic consumers versus other websites. The cosmetic manufacturer also wants to find ways to improve consumers’ in-store experience. Further, the manufacturer want to produce a three (3) month sales forecast based on the data produced from the research. Write a report about the marketing research process and your findings. Your report should include: Include four (4) research objectives Describe the research design. Use the qualitative method: Netnography. For each give the following details: Participants i. Numbers, gender, age, how selected. Justify each Interviews i. How many, the setting & process, length of time. Justify each ii.…arrow_forwardPURPOSE The purpose of this assignment is to develop the learners’ ability to discuss strategies, advantages and disadvantages of customer relationship marketing (CRM) in managing a business. REQUIREMENT Assume that you are the general manager of a luxury retail company in Malaysia, for examples Burberry, Prada, and Coach. Prepare a report to assess the need for customer relationship marketing (CRM) by highlighting its advantages and disadvantages to the businessarrow_forwardSEARCH ASK Assignment Descriptions and Instructions This assignment is an essay which is divided into two parts. In part one, you are to use online research to identify PR programmes that engage audiences through each one of the four elements of today’s media cloverleaf, and PR programmes that engage audiences across all parts of the media cloverleaf. *Word limit: minimum 500 words The Social Media Campaign should take the following format:Situation analysis – an overview of the product or service and the situation in the marketplace which leads to the objective that the Social Media Campaign is designed to help you meet. PR Objective – what you want to achieveTarget audiences: The types of people you want to reach Selection of social media ScheduleEvaluation: How will you measure the success of your planarrow_forward
- Prompt: Imagine you are a sales manager for a sports equipment company. Your boss wants a sales report that measures sales by product category for April 2019. Your sales team has provided you with their numbers (see the lists below). Using those numbers, create a sales report you can share with your boss. Remember, your sales report should include a summary Briefly describe what the report is and what the numbers represent. a table Organize the sales numbers in a way that helps you recognize any important differences or patterns. Ask your teacher if you have questions about how to build a table using the tools in the discussion board or upload a picture of your table. an interpretation of the results Briefly explain the assumptions or recommendations you can make based on the data (e.g., how many products you expect to sell next month, or which products to focus on selling). Individual Sales Team Member Sales Numbers Elison's Numbers baseball equipment: 42 sales basketball…arrow_forwardBased upon the reading by Arruda (2014), he noted that “If you’re pursuing a degree so you can launch a fulfilling career, you need to start looking for a job the moment you set foot on campus.” He encouraged using LinkedIn. Which is NOT one of the reasons Arruda provided for looking for a job the moment you step on campus? Select one: a. The job market is uncertain. b. Finding a job is a journey, not a destination. c. Networking, 80% of the jobs landed are through networking. d. Referrals are the top source of external hires. e. A large number of jobs are obtained through nepotism (i.e., gaining a job through a relative).arrow_forwardOpen and efficient communication between employees and managers, is vital to keeping any business' marketing plan running smoothly. And with any in-house team, this is going to be relatively easy. Brainstorming sessions, content approvals by managers and meetings can be executed or scheduled whenever the need arises. Agencies, on the other hand, aren't able to be as immediately accessible; day-to- day communication will naturally be more sparse because of the number of clients and client needs. . is not an advantage of outside agency * Greater expertise Outsider's perspective Access to top talent O Works closer with CEOarrow_forward
- Assume the role of a management consultant intern whose services are required to help a growing company who are facing various challenges. You are required to produce a business report which addresses the various issue and includes clear recommendations.arrow_forward3. Answer #1: subparts d and e only. Please answer within 1-2 hours. Don't give short answer.arrow_forwardExplain answer with all options Question 41 The flow stage that best corresponds to contingent assessment methods is ________. applicants offer receivers finalists candidates Question 42 Which of the following is a typical justification of a BFOQ involving sex that employers use? Customers have a preference for dealing with one sex Personal contact with others requires same sex. One sex has an inability to perform the work. All of the answer choices are correct. Question 43 Which of the following are common sources of résumé fraud? inaccurate dates to cover up job hopping or unemployment inflated education or “purchased” degrees inflated titles All of the answer choices are correct. Question 44 Which of the following is a type of validity? test-retest coefficient alpha parallel forms criterionarrow_forward
- Can I delete or edit my posted questions here on Bartleby?arrow_forwardStatement 1: "Your firm has had problems with sales people telling lies to customer. You have hired a consultant named Phil to help assess the problem and give you advice. Phil did some research and found that your staff is nearly 4 times more likely to mislead customers than is normal in your industry. He recommends that you send employees an email appealing to your employee's common beliefs about the value of telling the truth and point out that at the moment this firm tells lies to the customers much more than other firms. He suggests you attach his research summary of his employee truth-telling research results. It is likely that Phil is using the "product of the environment" approach to solving business problems. Statement 2: "Your firm has another problem: many employees are lazy and unproductive. You've hired a consultant named Anya to help assess the problem. Anya arranges for focus groups with different groups of workers and sends out surveys designed to discover employee…arrow_forwardDecision Point: How to Use Additional Salespeople Now that you've made a decision about the best service to offer a person with a pressure cooker time perspective, the director decides the stores need to hire additional salespeople to assist customers as they shop. Which of the following options is the best way to use additional salespeople? Select an option from the choices below and click Submit. 1117 Have salespeople assist customers in finding products quickly and easily within the store. YA Hire salespeople with a culinary background so they can hold cooking demonstrations showing how unique and interesting ingredients can be combined to create different eating experiences. Have salespeople recommend products to fit the needs of the individual customer in order to reduce their perceived risk.arrow_forward
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