Chapter 9, Problem 7RQ

Program Plan Intro

Enterprise resource planning system (ERP):

An ERP is an integrated program that manages a business operation for complete organizations.

Customer Relationship Management (CRM):

• A system that helps a company to manage all aspects of customer encounters, which includes marketing, sales, distribution, accounting and customer service.
• The objective of CRM is to recognize and anticipate the requirements of present and potential customers to raise customer holding and reliability, while enhancing the technique that products and services are retailed.

Product Lifecycle Management (PLM):

• Product lifecycle management is an enterprise business policy that generates a common source of information about products and processes to maintain the combined creation, distribution, management, and use of product and packaging description information.
• PLM includes marketing and sales, research and progress, new development, product plan, model and testing, manufacturing process design, production and gathering, product delivery and installation process, maintenance and support, and stepping down and replacement of product.