Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 7.5, Problem 1LO
Summary Introduction

To discuss: The seven steps in the buying process of the organization

Business marketing is a practice of marketing for organization and individuals.

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Students have asked these similar questions
How do buying centers function in the organizational buying process?
outline the factors that affects organizational buying behavior.
How could families and individual consumers benefit from adopting some elements of organizational buying behavior?
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