Chapter 6, Problem 1VC

Summary Introduction

Case summary:

In the provided case, Mr. D noticed the problems women faced in traditional gyms as those were intimidated and not even sure that how to use some of the equipment’s. Therefore, Mr. D started his own gym offering his clients the support of a concerned coach and innovative workout. The number of clients grew so did the number of employees and management challenges. The mistake was not taking the business seriously and not getting finances in order.

Characters in the case:

The character that in the case are Person D and JCF Health and Fitness.

Adequate information:

Person D as a fitness enthusiast converted his passion into a business idea and decided to train people opening JCF Health and Fitness and offered support and innovative workouts to the people.

To determine: The way Person D applied the phase “find a need and fill it” to his business.