Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 2.2, Problem 1LO
Summary Introduction

To discuss: The six components of marketing plan

Marketing is the management and study of exchange of relationships. It is the business of creating relationships among consumers and business and satisfying the customer needs and wants.

A written plan which outlines the strategic goals of marketing of an organization is known as marketing plans.

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Describe the process of developing a marketing plan, including the key components and steps involved.
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