Business Essentials (12th Edition) (What's New in Intro to Business)
Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 2, Problem 2.24C
Summary Introduction

Case summary:

Company DC is taking fair-trade cocoa to the next level. The company returns a share of their profit to the farmers present in their supply chain. The largest shareholder group of Company DC along with fair price receive dividends from the profits obtained through the sale of chocolate.

To explain: If Person X pays attention to fair-trade products in their own purchasing power and if the person will be willing to pay more for producing the ingredients.

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