MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 2, Problem 10QA
Summary Introduction
To explain:The ways in which a firm can standardize or localize its marketing mix.
Introduction: Standardization of marketing refers to the ability to use the standard marketing globally. Standardization is the company’s capability to use the same marketing strategy to a number of countries at once. Localization refers to understanding local consumer preferences and specific requirements and using that information to adapting the marketing mx according to it.
Expert Solution & Answer
Trending nowThis is a popular solution!
Students have asked these similar questions
What are the benefits of standardizing versus adapting marketing strategies across different countries?
This article will define and explain what an international marketing information system (IMIS) is.
How do Global marketing target markets throughout the world?
Chapter 2 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Enumerate how can companies ensure that their products and services are relevant to local markets, while maintaining a consistent global brand identity?arrow_forwardExplain why do international markets need to be segmented?arrow_forwardWhat are the strategies for managing and leveraging global partnerships and alliances in marketing?arrow_forward
arrow_back_ios
arrow_forward_ios