Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Question
Chapter 14, Problem 2DCS
Summary Introduction
To discuss: The factors considered while evaluating the total product offer for a vacation resort, a smart phone and a rental apartment.
Introduction: An isolated place where the commercial establishments are self-contained and serve for the needs and requirements of the tourists, such as, lodging, food, drink and entertainment; is known as resort.
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A total product offer consists of everything consumers evaluate when choosing among products, including price, packaging, service, even brand reputation. What factors do you consider when evaluating the total product offer of a product (good or service)?
On the surface it seems a product is simply a marketing offering, whether
tangible or intangible, that someone wants to purchase and consume. In which
case one might believe product decisions are focused exclusively on designing
and building the consumable elements of goods, services or ideas. However, the
total product offering and the decisions facing the marketer can be broken
down into three key parts namely core benefits, actual product and augmented
product. Critically analyse how these key parts influence your purchasing decision with examples.
A consumer wants to buy a gadget to use for her online class.She is deciding between a laptop and a high-end android phone.How can she use an analysis of cost and benefits to help her choose?
Chapter 14 Solutions
Understanding Business
Ch. 14.1 - Prob. 14.1AQCh. 14.2 - Prob. 14.2AQCh. 14.2 - Prob. 14.2BQCh. 14.2 - Prob. 1TPCh. 14.2 - Prob. 2TPCh. 14.2 - Prob. 3TPCh. 14.2 - Prob. 4TPCh. 14.3 - Prob. 14.3AQCh. 14.3 - Prob. 1MEDCh. 14.4 - Prob. 5TP
Ch. 14.4 - Prob. 6TPCh. 14.4 - Prob. 7TPCh. 14.4 - Prob. 8TPCh. 14.5 - Prob. 14.5AQCh. 14.6 - Prob. 9TPCh. 14.6 - Prob. 10TPCh. 14.6 - Prob. 11TPCh. 14.6 - Prob. 12TPCh. 14.7 - Prob. 14.7AQCh. 14.7 - Prob. 14.7BQCh. 14.7 - Prob. 13TPCh. 14.7 - Prob. 14TPCh. 14.7 - Prob. 15TPCh. 14 - Prob. 1CECh. 14 - Prob. 3CECh. 14 - Prob. 4CECh. 14 - Prob. 1CTCh. 14 - Prob. 2CTCh. 14 - Prob. 3CTCh. 14 - Prob. 4CTCh. 14 - Prob. 1DCSCh. 14 - Prob. 2DCSCh. 14 - Prob. 3DCSCh. 14 - Prob. 4DCSCh. 14 - Prob. 1PPTCh. 14 - Prob. 2PPTCh. 14 - Prob. 3PPTCh. 14 - Prob. 4PPTCh. 14 - Prob. 1VCCh. 14 - Prob. 2VCCh. 14 - Prob. 3VC
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