Business Essentials (12th Edition) (What's New in Intro to Business)
Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 14, Problem 14.32C
Summary Introduction

Case summary:

The federal communications commission passed regulations where the internet service providers must get prior approval from the customer before selling their browsing data to third parties. But, most businesses like Company AN, FB, and GE doe do not fall under the regulations of this commission.

The internet service providers claimed they must be subjected to the same regulations as these businesses. The new repealed regulations allow the internet service providers to share data but must be even more careful to protect the private data of the users.

To explain: The ways in which the marketing department will utilize the browsing history to market their products.

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