Business Essentials (11th Edition)
Business Essentials (11th Edition)
11th Edition
ISBN: 9780134129969
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
Question
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Chapter 13, Problem 13.1QR
Summary Introduction

To describe: The types of distribution channels that may be used to get products from manufacturers to the end users.

Expert Solution & Answer
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Explanation of Solution

Types of distribution channels that may be used to get products from manufacturers to the end users:

The types of distribution channels that are used to get products from manufacturers to end users are as follows:

  • Channel 0: Direct selling of products to the end customers without retailers. Companies sell products directly to the customers without having any intermediaries.
  • Channel 1: Selling to end customers using a retailer. Intermediaries are used by companies to sell their products. This type of distribution channel is used to sell to a large number of customers.
  • Channel 2: Selling of products using both retailer and wholesaler.
  • Channel 3: Using agents or brokers before the wholesaler or retailer. Here, more than one intermediary comes into work where the agent negotiates between the producer and seller.

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