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- What is s (sigma) a measure of? 1. Location 2. Spread 3. Stability 4. Mean 5. ModeGreenies Lawn Corporation developed a product that eliminates weeds with just one application. The company has been overwhelmed by the number of new markets asking for the product and has to find a way to create groups with common characteristics that it can market to. What can the company use to achieve this? green field venture trend analysis economies of scale cluster analysisHuawei is avoiding some regions in Africa to become a market for their products because of certain political and technological barriers. It is just too difficult for them to reach this market. Which criteria for market segmentation is illustrated in this case? a. Profitability b. Measurability c. Actionability d. Accessibility
- 4. Marketing strategies should be targeted to which of the following adopter classes? O innovators O innovators and early adopters O innovators, early adopters, and early majority O innovators, early adopters, early majority, and late majorityASSIGN AN EMOJI (LIKE, LOVE, SAD, ANGRY, etc. ) ACCORDING TO YOUR REACTION TO EACH OF THE FOLLOWING THEN STATE YOUR REASONS WHY YOU CHOOSE THAT EMOЛ. 1. Singapore Airlines provide free food to its passengers experiencing flight delays. 2. Toyota President made a public apology for defective car model. 3. A hotel has refused to check-in a group of tourists because of their smell. 4. “No return. No exchange." 5. San Miguel Corp. continues to pay all its employees their salary despite of irregular operations caused by the pandemic.Time left 1:1, What does the term 'buyer's black box' refer to in consumer buying behaviour? O a. The buying decision process that consumers go through in response to marketing efforts O b. Mystery prizes in gift stores O C. Gift wrapping services offered in stores with high levels of customer service O d. The dark feeling consumers get when they realise that a purchase does not meet their expectations Our lives in general are a mixture of many influences, most of which we cannot control. In making marketing decisions, we concentrate on the ones we can have some influence on. What are the four key characteristics that influence consumer buying behaviour? O a. Social, cultural, economic and technological O b. Cultural, social, personal, and psychological O c. Economic, technological, political and cultural O d. Psychological, demographic, cultural and social 13 Ai Ps étv * F2 吕0 F3 II F8 F4 F5 F6 F7 #3 & * 4 5 %24
- O All options An product like Head and Shoulders calls for offering a product virtually unchanged. O Invented O Extended O Licensed Adapted Prior to 2004, Nokia launched different cell phone products in different countries at different times. Nokia also used several advertising imagesMANAGEMENT DECISION CASECrafty Credit Card Competitor “Chases” Amex for Shareof Millennials’ Wallets This case focuses primarily on the battle between Chase and Amex over millennial consumers. But, as the content in this chapter points out, lumping all older consumers into a generalized segment overlooks some important variables. Looking at the generational groups and their representative values (see Exhibit 7.7), where would you suggest Amex focus its marketing efforts, and why?1. How families interact in the factor market. 2. How families interact in the product market.
- t eis benubslunsm2 jsriw llst Instructions: Read the following questions and/or situations. Explain and Elaborate more for your answers. Write it in another sheet of paper. 1. A company makes a pair of shoes (a semi-durable) that can last for more than 10 years. Is this an advantage or disadvantage for its customers? What do you think? 2. People "need" to eat. Some "want" to eat pizza or a sandwich. Is it possible for a "want" not to emanate from a "need"? bns 3. Marketing involves, among others, "the delivery of value to consumers". However, the value a consumer places on a particular product or service is subjective. If you are a marketer, how can you increase your customer's assessment of your product or service? Use a product of your choice as an example.Characterize the differences between Baby Boomers, Generation X, andGeneration Y. Using a personal computer for your example, indicate howthis product should be sold to someone in each of the three generations. Lastly, if we call thenext generation on the horizon Generation D (the digital generation), what wouldyouforecast for the preferences and buying patterns of this generation? Explain.The explains why new products introduced to the market have trouble gaining popularity. (A priming effect B status quo bias (c) hot hand fallacy D gambler's fallacy E) framing effect
