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- . Describe how EACH of the seven core standards of marketing (see below) were involved in a recent and separate sport/entertainment event. Channel Management Pricing Marketing-Information Management Product/Service Management Promotion Selling Market PlanningDebate whether or not Coca-Cola is deliberately tryingto deceive consumers into believing that Vitaminwater isa healthy alternative to soda. Which psychological factoris most affected by the product name and ad claims andmight influence consumers to purchase this product?Chapter 8 discusses exposure, in terms of selectiveexposure and voluntary exposure. What type of exposure do you think most consumers who viewed thetwo ads discussed in this case experienced? Explainyour reasoning
- 1)Pick a category dominated by two main brands. Evaluate the positioning of each. Who are their target markets? What are their main points of parity and points of difference? Have they defined their positioning correctly? What can they do to improve it? 2) Find advertisements examples that aims to create POP(Points of Parity) and POD(Points of Distinction)and talk about by which means they are suggesting their POP?describe the marketing mix (7Ps) in relation to business opportunity vis-a-vis: a. product b. place c. price d. promotion e. people f. packaging g. positioning1. You are employed as a Marketing Coordinator at a company that manufactures motorboats. Compare how the products it offers, prices it charges, distribution strategy it pursues and promotional campaigns ituses differif it chooses THREE (3) undifferentiated and TWO (2) differentiated market targeting (coverage) strategy
- Answer the follow questions in relation to that product: Gerber Organic Puree Food Questions (1) Describe the product that you have chosen (2) Comment on the information provided on label (Informational or promotional) (3) Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.) (4) How does the price of the product compare to the prices of the other products in the category? Is it premium, on par, discount etc.)? (5) Who is the product targeted to? Who is the target audience? (6) What consumer need does the product satisfy (7) Based on the image of the product portrayed in its advertising, does the package support its image and price? Explain (8) What marketing activities are used to promote the product in the store or otherwise (9) What marketing activities are used otherwise to promote the product generally? (10) Based on the information you have collected and your observation,…Whats the marketing mix 4ps for apple companyPlease help me I have just 10m,plz Marketing : Long Answer Explain how mobile phone consumer behavior may be varied by personal factors?
- Explain 4P's of Marketing with out plagarismWhat is promotion? What is integrated marketingcommunication? What are mul!ichannel promotionsuategies?Many cosmetics company advertise their products with glamorous models as agents. The implicit message is to create an association between their products and beauty in minds of consumers and projecting beautiful models as more successful. This trend has put many psychologically weak people under stress. Do you think it is ethical to portray beauty as the only outcome of cosmetic products? What reasons other than glamor can be used in advertisements for attracting people for buying and using cosmetics?