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- One of the benefits of value driven marketing is attention to customer needs and wants will likely result in: recessions O increased competition O long-term loyalties. O stronger relational dialogues among competing firms in the marketplace. O all of the above1. Definition trends of marketing. 2. Definition problems of marketing. 3. Definition market gaps of marketing.The foundation on which a company can develop its marketing mix is A. articulation of its marketing strategy. B. articulation of its competitive advantage. C. identification and analysis of the current market opportunity. D. identification and analysis of a target market. E. identification and analysis of the marketing environment.
- on 6 Today, marketers are increasingly emphasizing a Tiffany/Walmart strategy, which is to et red offer out of e question Select one: O a. a high-priced and a low-priced offering to a single market segment. O b. entirely different offerings to high-end and low-end segments. O c. a low-priced product to a high-income or high net worth segment. O d. a high-priced product to a low-income or low net worth segment. C e. different variations of the same basic offering to high-end and low-end segments.Target marketing allows a firm to:a. Select attractive market opportunities that are in line with its capabilitiesb. Develop effective marketing mix strategiesc. Create a distinctive image in the minds of consumersd. Divide the market into clusters of consumers who share similar needs1. Explain the process of market segmentation, market targeting, and market positioning. 2. In market segmentation and targeting, the guideline 24/7/365 Clock is used to identify potential target segments’ needs at a specific time. Identify occasions in the following target segment’s lives where the need for a luxury hotel, high-end restaurant, movie theater, and tourism package brand can be made attractive. a. young professionals b. senior citizens c. family d. middle-aged couples e. students
- 3) If the Company have no marketing strategy, explain the following consequence that might affect to their goals, mission and objectives. a) Losing out to competitors b) Losing market share to existing and start-up competitors c) Gaining and retaining fewer customers d) Missing out on opportunities for better targeting e) Lack of planning and discourage to execute good ideas. f) Easily collapse g) No direction in attaining the company’s goals and objectives h) Lack of managementMarket segmentation entails a deliberate attempt to identify market(customers) with homogeneous needs to serve profitability. Based on this understanding, explain to the management of Ultimate Concrete Product (UCP) a) Five practical reasons why the company should segment their marketFind words which mean the following. 1 a company's sales expressed as a percentage of the total market 2 short-term tactics designed to stimulate stronger sales of a product 3 the situation in which there is only one seller of a product 4 companies offering similar goods or services to the same set of customers 5 a short and easily memorized phrase used in advertising 6 the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7 a small and specific market segment 8 a factor which makes you superior to competitors in a certain respect 9 a business's total sales revenue 10 a period during which an economy is working below its potential
- Which of the following statements best describe a focus strategy: Select one or more: a. A focus strategy is an integrated set of actions taken to produce goods and services that serve the needs of a particular market segment, such as a specific buyer group (e.g. young or old people). b. A focus strategy is an integrated set of actions taken to produce goods and services that serve the needs of several particular market segments (e.g. young and old people). C. A focus strategy is necessarily an integrated set of actions taken to produce goods and services with lower production costs than competitors. d. A focus strategy can be considered a differentiation or cost leadership strategy applied to a limited geographic market.explain as deeply :1.Marketing process.2.Managing marketing information.3.Understanding the marketing information system.4.Marketing research.If Nescafe is the top selling coffee brand, in other words it has the highest amount of sales in its product category, then we can say that Nescafe has the highest O a. market share O b. brand awareness O c profit O d. top of mind brand awareness