When Walt Disney created the Disney empirein the 1950s, he forbid its star characters suchas Mickey Mouse and Pluto to talk. Mr. Disneythought it would be too difficult to control theservice encounters between customers and Disneycharacters, and it would ruin the “magic” of Disney.Therefore, Disney characters were trained to gestureand use only their body language to interact andentertain guests. Today, Disney is experimentingwith talking characters. What are some advantagesand disadvantages of talking Disney characters froma service design perspective? Research the currentstatus of this Disney design decision, and include abrief summary in your write-up (no more than twotyped pages)
When Walt Disney created the Disney empire
in the 1950s, he forbid its star characters such
as Mickey Mouse and Pluto to talk. Mr. Disney
thought it would be too difficult to control the
service encounters between customers and Disney
characters, and it would ruin the “magic” of Disney.
Therefore, Disney characters were trained to gesture
and use only their body language to interact and
entertain guests. Today, Disney is experimenting
with talking characters. What are some advantages
and disadvantages of talking Disney characters from
a service design perspective? Research the current
status of this Disney design decision, and include a
brief summary in your write-up (no more than two
typed pages)
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