After Michael Drysch made his phenomenal hook shot in the Carmex Half-Court Hero promotion, the footage went viral and earned Carmex over 500million media impressions across TV, print, online, and social media. The lesson here is toMultiple Choicefocus efforts on gaining YouTube views.ensure that social media does not explore controversial topics.look for ways to maximize social media because of its reach with younger audiences.match social media content with important social media influencers like LeBron James.focus efforts on sports-related media such as ESPN.com. The practice of focusing on the identification and recruitment of individuals to advocate a company's products, services, and brands rather than focusingexclusively on prospective buyers is referred to asMultiple Choicebehavioral targeting.showrooming.viral marketing.customerization,influencer marketing.

The footage went viral on social media platforms and helped Michael gain 500 million media…

Answered: ter Michael Drysch made his phenomenal…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Influencers on social media are seen as one of the most significant, and at the same time controversial, developments in marketing in recent years. Companies have flocked to influencers to increase their visibility and access to Millennials and more recently, Gen Z consumers. Influencers have a unique power to inform, remind and persuade their followers. Their effectiveness for advertising products and services, however, is also often debated and questioned. Please select an influencer, introduce the influencer briefly, and discuss/analyze the influencer you have selected based on the criteria listed below: Likability or appeal for the target audience Authenticity/Passion Ability to engage with audience (you can give examples!) Visibility (also identify and discuss the platforms that your influencer uses) Effectiveness (have the companies that have worked with this influencer benefitted?) Anything else that you consider particularly relevant!
Marketers are making a new pitch to men—at the risk of politicalincorrectness. Marketers for firms such as Unilever and Kmart werefrustrated in their attempt to reach young male consumers withtheir messages. After searching for clues about what this crowdlikes, these firms created marketing campaigns designed to grabtheir attention—perhaps at the expense of other consumers. Someadvertising is designed to appeal to “bad boy” attitudes, lowbrowhumor, and sex.1. What are some of the pitfalls of this kind of segmentation?2. Do you think these ads will be successful in the long run? Whyor why not?3. Should marketers be concerned about offending one marketsegment when trying to reach another? Why or why not?
“User attitude towards Facebook advertising” Dependent variable：user attitude Independent variables will be credibility, informativeness, entertainment, interactive and relevance. why the 5 Independent variables（IV） is important？ and explain reason for each IV。
You are a brand manager for a sneaker manufacturer like Nike or New Balance and are trying to use Facebook to reach (a) college-aged women and (b) men over 55 years of age. What three or four “likes” or interests would you expect each segment to have when you try to reach it with Facebook?
There have been many concerns expressed about how today's social media and technology options make stalking easier than it has been in the past. Choose an element of this modern problem to discuss and tell how it can make stalking easier.
How does The Facebook Dilemma relate to social media marketing, influence buying decisions, and are marketers benefiting from it?
How does the virality factor of content contribute to a social networking crisis?
See the below integrated marketing communication. Which one of the goals from the AIDA model is this communication attempting to accomplish? (Highlight one answer) Awareness Interest Desire Action Explain your answer:
While conducting your research and SWOT analysis for your social marketing campaign, you discovered that there are at least 3 other ongoing campaigns addressing the same issue as yours. In this case the best action would be for you to : a. Continue with your campaign as planned because these are supportive efforts. b. Stop your campaign completely c. Continue with your campaign focus on doing better than the ongoing campaigns and consider them competitors . d. Attempt to change the focus of your campaign to target another one which was ignored by the current ongoing campaigns
Identify the four (4) common ground of nonverbal communication aspects of facebook. Provide related examples of design features to back up your answer
Explain what could be an MVP you could develop to test whether a mobile app that allows a young urban dweller to browse and purchase fresh organic products from local farmer would be appealing to that target audience. Elaborate on how you could test the demand for your MVP
Describe the challenges and ethical considerations related to keyword stuffing and black-hat SEO practices. What are the potential consequences for websites that engage in such practices?

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