What psychological factors in the customer's buying behavior could have helped Pizza Mia to enjoy the sudden increase in its sales? Explain your answer.
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- What psychological factors in the customer's buying behavior could have helped Pizza Mia to enjoy the sudden increase in its sales? Explain your answer.Define the nature and scope of the questions you must answer with regard to your market. Identify the types of information you will need about the market to answer those questions. For example, do you need to know about the buying habits, household income levels, or attitudes of potential customers?What is customer lifetime value and why is it important? Justify your answer.
- What is your experience as a customer or consumer regarding the three buying situations: straight rebuy, modified rebuy, and new buy? And how did the buying situation pertain to your experience as a customer or consumer?Instructions Suppose you want to promote a line of costume jewelry to upper-middle class teenaged girls. What factors, you think, would influence the buying behavior of your target market? How each of these factors will affect their buying patterns?Explain the Buying Situations. Give practical example for each.
- Using your skills on market analysis. Is the pre-teen market really worth going after. If yes why, if no why?Understanding factors that affect buying behavior helps marketing managers to predict consumer responses to marketing strategies and helps to develop a marketing mix.; True or FalseBuyers experience many situational influences during the buying process. Using the same experience you chose for Question 1, analyze the types of situational influences you experienced and explain how those factors affected your buying process and ultimate purchase decision.
- Using a recent purchase made as an example, discuss how the five (5) stages in the consumer buying process influenced your buying behaviour. Provide relevant examples at each buying process stage to support your answer. Present the answers in a nice manner and not less than 500 words and not more than 1300 words.What is Customer Value?How would you discuss how you felt after a major purchase and whether it was relationship marketing (RM) or transactional marketing (TM)?