McNroe, Consumer Products Pvt Ltd. is a deodorant/ fragrance manufacturing and marketing comp The organization has plans to introduce a new soap brand in the market. Should McNroe adopt a low marketing level of segmentation? What other levels of segmentation do you think will be more appropriate for the company? Q1. What is the basis of segmentation? (700-1000 words) Q2. Prepare a Marketing Plan-4 P's (Product - Soap - What is the name of the soap? What price point price are you going to make it available? Promotion - How will you promote the product (which chan communication will you use) Place - What is your distribution strategy? (700-1000 words) TE

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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McNroe, Consumer Products Pvt Ltd. is a deodorant/ fragrance manufacturing and marketing company.
The organization has plans to introduce a new soap brand in the market. Should McNroe adopt a local
marketing level of segmentation?
What other levels of segmentation do you think will be more appropriate for the company?
Q1. What is the basis of segmentation? (700-1000 words)
Q2. Prepare a Marketing Plan-4 P's (Product - Soap - What is the name of the soap? What price point-At what
price are you going to make it available? Promotion - How will you promote the product (which channels of
communication will you use) Place - What is your distribution strategy? (700-1000 words)
Transcribed Image Text:McNroe, Consumer Products Pvt Ltd. is a deodorant/ fragrance manufacturing and marketing company. The organization has plans to introduce a new soap brand in the market. Should McNroe adopt a local marketing level of segmentation? What other levels of segmentation do you think will be more appropriate for the company? Q1. What is the basis of segmentation? (700-1000 words) Q2. Prepare a Marketing Plan-4 P's (Product - Soap - What is the name of the soap? What price point-At what price are you going to make it available? Promotion - How will you promote the product (which channels of communication will you use) Place - What is your distribution strategy? (700-1000 words)
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