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What are the ways to refine or extend the want-satisfying capability of the products?
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- Think of three car brands or specific models. How are theseproducts positioned in your mind? What terms do you use to describe them?Why organizations find it difficult to delete a product?Do you think the company has been successful in creating the brand name for its products? What do you think are the reasons why the brand names created have been successful?
- What are the must have questions to prove the acceptability of an oorganic product's packaging?What are the key marketing characteristics of products or services at eachstage of the product life cycle?should a marketing plan be created for each and every product under a single brand or should the marketing plan be for the brand itself? Explain.