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How do Patagonia’s marketing promotion activities
serve to reinforce its primary mission?
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- How is publicity and public relations manged? Why is the Integrated Marketing Communications and essential operation of any business entity?How do target market characteristics determine whichpromotional methods to include in a promotion mix?Why is it important to view direct marketing as a specific group of promotion methods?
- Define direct marketing. Does direct marketing help with relationship marketing? How does direct marketing supply an organization's integrated marketing communications plan?What marketing communication and promotion objectives should Banyan Tree set?describe what are some limitations of Pareto's Principle in direct marketing?
- What are the objectives of a marketing promotion and what does an organisation hope to achieve?Analyze the promotion mix of Coca-Cola and explain its success.For a very long time, direct marketing has been a successful technique for marketers. Give some justification for why direct marketing has been so successful.