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What are the types of cultures that exist in buying centers? |
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- Why has the marketspace captured the eye and imagination of marketers worldwide?Please explain in detail about different factors involve in the buying process: initiators, Users, Buyers, Influencers, Deciders, Approvers, and Gatekeepers.Discuss the impact of the changing age structure of the population on consumer spending and buying behavior. Why is this trend important to marketers?Why should marketers pay close attention to the cultural environment?