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Which generic strategy Airbnb is adopting? Why does Airbnb take this strategy based on your analysis?
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- Discuss the competitive forces in the industry in which Airbnb is competing and provide evidence from the supplied case study to support your answer.Hint: Use Porter’s 5 Forces model to guide your discussion. You are welcome to provide evidence from other sources to complete your discussion.How would a brick-and-mortar store utilise FBA? How would it link its information tools to those of Amazon?AIRBNB do research on the industry that your company competes in, analyzing the elements in the industry environment facing both your company and its competitors. Write a brief assessment for Threat of New Entrants of the industry forces based on your research.
- The statement below from Global Chief Marketing officer portrays the importance of the customer to Deloitte. What are the other customer considerations that Deloitte's needs to understand in order to ensure that their marketing efforts will be well received.Compare & contrast between HSBC Bank & Citibank 1. The main target market 2. The secondary target market 3. Point of Parity 4. Point of Difference 5. Positioning StrategyWhen Nike segments the market for athletic shoes, what types of variables is it using? Why are these variables appropriate?
- What are the onformation systems that Walmart is using and what advantages and disadvantages has in comparison with Amazon's strategy?why pepsi company is consider as the best company in the world?How would a traditional brick-and-mortar store connect its databases to Amazon's if it decided to utilise FBA?
- Digital marketing is an umbrella term that describes any form of marketing that exists online. By using digital channels enterprises can connect with their current and prospective customers more effectively, attract and convert more high-quality leads and observe a greater return on their investments. What do you think the best digital marketing strategy for a B2C company in your country?What strategy does Walmart use to manage its relationship with customers?Now that you know what a "marketing mix" is, let's try putting it into practice. Think of a business in the tourism industry that you would want in the future. Create a "Marketing Mix" using the key elements of marketing.