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- 15 The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces. Select one: a. False. b. True.How do you describe a competitor like Winn-Dixie to Publix?Compare on contrast the following: i. Vertical integration versus horizontal integration ii. Divestiture versus Diversification iii. Market development versus Product Development
- Why was it important to for the additional 3 P's to be added to the hospitality marketing mix? What is the significance of each of the 3 additional P's?What business potential is for A small size Company, engaged in Halal Food Products, if it is interested to expand its business to Europe and North America.Consider the Scenario below: A national property/casualty insurer distributes its personal and small commercial productsthrough independent agents. A study was conducted as a part of reevaluation of its strategies,designed to determine:• Whether its market share might be increased by direct marketing to some households.• Whether doing so would conflict with agent activities.• Marketing themes and product features that could be used to differentiate it indifferent market segments.• The potential profitability of different segments.Attitudinal, behavioral, and demographic data were gathered using a mail panel survey of2000 U.S. households that own auto insurance. Geodemographic and credit informationsupplemented the survey responses.Segments Identified: The study identified five segments, each making up 17% to 22% of themarket.• "Non-Traditionals" were most interested in using the Internet and/or buying insuranceat work.• Direct Buyers were more interested than others were in buying via…
- Compared to Europe and North America, which one is the best to expand the business for halal food products? Do a recomendation & conclusion.“AI is interdisciplinary in nature and its foundations are in various fields.” Provide the statement with valid reasons.Do Real Estate organization have low-cost and differentiation strategies that are included in its business-level strategy?