Use the identified following five cost risks , and do the qualitative analysis of risk using the risk matrix shown below? 1. Scope Creep 2. Uncertain Market Conditions 3- Inadequate Risk Assessment 4. Poorly Defined Project Requirements 5. Unforeseen Site Conditions

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Use the identified following five cost risks , and do the qualitative analysis of risk using the risk matrix shown below? 1. Scope Creep 2. Uncertain Market Conditions 3- Inadequate Risk Assessment 4. Poorly Defined Project Requirements 5. Unforeseen Site Conditions
46
5
4
3
2
1
RISK ASSESSMENT - QUALITATIVE ANALYSIS
Risk Score = Probability Impacts
5
4
3
2
1
Probability
Very Likely >75% Chance
51-75% Chance
26-50% Chance
10-25% Chance
Unlikely <10% Chance
×
Impact
Severe Impact - Redesign Major Components, > 2 Mon. Slip
Some Impact - Redesign Minor Components, 1-2 Mon. Slip
Some Impact - Min. redesign, 2-4 Wk. Slip
Some Impact - Min. redesign, 0-2 Wk. Slip
Minimal - No redesign or Schedule Impact
Standard criteria should be part of the business risk management procedure
Probability
5
4
Risk Score:
5
10
4
3
2
1
1
8
6
4
2
2
15
12
9
6
3
3
Impact
20
16
12
8
4
4
25
20
15
10
5
5
Transcribed Image Text:46 5 4 3 2 1 RISK ASSESSMENT - QUALITATIVE ANALYSIS Risk Score = Probability Impacts 5 4 3 2 1 Probability Very Likely >75% Chance 51-75% Chance 26-50% Chance 10-25% Chance Unlikely <10% Chance × Impact Severe Impact - Redesign Major Components, > 2 Mon. Slip Some Impact - Redesign Minor Components, 1-2 Mon. Slip Some Impact - Min. redesign, 2-4 Wk. Slip Some Impact - Min. redesign, 0-2 Wk. Slip Minimal - No redesign or Schedule Impact Standard criteria should be part of the business risk management procedure Probability 5 4 Risk Score: 5 10 4 3 2 1 1 8 6 4 2 2 15 12 9 6 3 3 Impact 20 16 12 8 4 4 25 20 15 10 5 5
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