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An advertising agency convinced Freddy's, a local fish market, to advertise on a national broadcast channel. After seeing the results of the campaign, the owner realized his decision led to increased revenue impression yield advertising waste frequency lapse

An advertising agency convinced Freddy's, a local fish market, to advertise on a national broadcast channel. After seeing the results of the campaign, the owner realized his decision led to increased revenue impression yield advertising waste frequency lapse

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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An advertising agency convinced Freddy's, a local fish market, to advertise on a national broadcast channel. After seeing the results of the campaign, the owner realized his decision led to _______ O increased revenue impression yield advertising waste frequency lapse
Transcribed Image Text:An advertising agency convinced Freddy's, a local fish market, to advertise on a national broadcast channel. After seeing the results of the campaign, the owner realized his decision led to _______ O increased revenue impression yield advertising waste frequency lapse
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