uestion 1 A ton-mile is A rate measure fro trucks A rate measure for marine carriers The movement of 2,000lbs of freight for one mile The movement of 2,000lbs of freight for one mile on rail

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Question 1
A ton-mile is
A rate measSure fro trucks
A rate measure for marine carriers
The movement of 2,000lbs of freight for one mile
The movement of 2,000lbs of freight for one mile on rail
Transcribed Image Text:Question 1 A ton-mile is A rate measSure fro trucks A rate measure for marine carriers The movement of 2,000lbs of freight for one mile The movement of 2,000lbs of freight for one mile on rail
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Ans. It is a unit of traffic.

One ton-mile is what could be compared to delivery one ton of item, one mile. For instance: One ton-mile is what could be compared to delivery one gallon of milk around 225 miles.

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