To better frame the HR strategic recommendations for the next year, the HR director of Clearwater Electronics did some research on the company’s history. The company was started in 1978 as a small electrical engineering company. However, after a decade of struggling, the company discovered an untapped niche market and began to produce electronic ceramics such as substrates and integrated circuit packages. In 1989, after realizing how profitable these products were, the company reincorporated itself as Clearwater Electronics and became one of the premier leaders in the computer chip industry. Clearwater Electronics has come a long way since its early days of emergent strategy. Today, the company uses a planning strategy to set goals. Why is a planning strategy better for Clearwater’s business today? A planning strategy is better for large businesses, so it would not have worked in Clearwater’s early days. A planning strategy allows company departments to pursue different goals and objectives to become stronger business partners. A planning strategy allows a company to set its goals and objectives without the need for change or frequent review. A planning strategy analyzes the business and the market to set goals and objectives, with constant attention to the direction the company is heading.

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter12: Managing Human Talent

Section: Chapter Questions

Problem 9EE

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To better frame the HR strategic recommendations for the next year, the HR director of Clearwater Electronics did some research on the company’s history. The company was started in 1978 as a small electrical engineering company. However, after a decade of struggling, the company discovered an untapped niche market and began to produce electronic ceramics such as substrates and integrated circuit packages. In 1989, after realizing how profitable these products were, the company reincorporated itself as Clearwater Electronics and became one of the premier leaders in the computer chip industry. Clearwater Electronics has come a long way since its early days of emergent strategy. Today, the company uses a planning strategy to set goals. Why is a planning strategy better for Clearwater’s business today?

A planning strategy is better for large businesses, so it would not have worked in Clearwater’s early days.
A planning strategy allows company departments to pursue different goals and objectives to become stronger business partners.
A planning strategy allows a company to set its goals and objectives without the need for change or frequent review.
A planning strategy analyzes the business and the market to set goals and objectives, with constant attention to the direction the company is heading.

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