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Can the Yum Brands/KFC approach be successful multi-nationally?
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- Conduct research on power brands in the retail clothing sector. Select one retail clothing brand and provide evidence of how they effectively applied the brand trinity to achieve their current dominant position. Discuss your findings under the following headings: Art/their big idea or value proposition.How did marketing help position Dunkin' Donuts bakery sandwiches product?Think about the various soft drinks that you know (e.g., Coca-Cola,Pepsi, 7-Up, Gatorade, Powerade). How do those various brandsposition themselves in the market?
- Choose any two main brands. Pick the category dominated bythese two main brands. Evaluate the positioning of eachbrand. Who are their target markets? What are their mainpoints-of-parity and points-of difference? Have they definedtheir positioning correctly? How might it be improved? Givesuggestions for improvement separately for each of thebrands.Why would someone shop on the Internet? Buy aniPad? Eat at Chili’s frequently?a. Why would someone else not make thosepurchases?b. How would you choose one outlet, brand, ormodel over the others? Would others make thesame choice in the same way?Give an analysis of the marketing mix used for AEIV AGE Young's skin care products. What are its strongest points? Explain reasons for choice.
- . Do you think the following market segmentation criteria listed below bring market opportunities to some product marketers? Are these segments viable for certain products? If so, identify them. Also, identify some leading brands currently positioned for people in these segments : People who are into fitness and working out and believe in total fitness lifestyle. Online shoppers who tend to be more affluent than average when compared to those who are online but don’t shopVisit three stores selling the same product line.Describe how the atmosphere differs across thestores. Why do you think these differences exist?What are the Branding Strategy of Liter of Lights in the Philippines?